Indotronix International Corporation
Senior CRM Marketing Manager / Consultant (Loyalty and Retention campaigns)
Indotronix International Corporation, ASHBURN, VA
Senior CRM Marketing Manager / Consultant (Loyalty and Retention campaigns)
Note: Must be authorised and willing to work on W2. Can't do C2C Corp to Corp or 1099.
Location: Ashburn VA, Hybrid: Onsite 2 days a week
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty. This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Responsibilities:
• Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
• Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
• Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization
• Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction
• Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
• Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
• Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
• Partner with business intelligence to address key drivers of early tenure churn
Must have
5+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
• Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
• Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
• Expertise with Marketo
• Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
Indotronix is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Note: Must be authorised and willing to work on W2. Can't do C2C Corp to Corp or 1099.
Location: Ashburn VA, Hybrid: Onsite 2 days a week
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty. This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Responsibilities:
• Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
• Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
• Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization
• Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction
• Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
• Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
• Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
• Partner with business intelligence to address key drivers of early tenure churn
Must have
5+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
• Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
• Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
• Expertise with Marketo
• Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
Indotronix is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.