Marketing Manager

ASM Global *Job Title: * Marketing Manager, The Dow Event Center *Department: * Marketing *Reports To: * General Manager *FLSA Status: * Salaried Exempt Summary The Marketing Manager creates, manages and implements communications and marketing programs for The Dow Event Center, including event and venue marketing campaigns. The Marketing Manager works directly with facility partners including owners, promoters, corporate partners, hockey tenant and more to create, execute and maintain marketing functions to maximize effectiveness and achieve revenue goals. Full time, Salaried/Exempt position. Occasional local and national travel for meetings or conferences. Essential Duties and Responsibilities include the following. Other duties may be assigned. Manages marketing, advertising and communications programs to create local, regional and national awareness. Offers and explores expert advice and conducts market research to develop innovative advertising, public relations and social media while creating new avenues of revenue for the facility. Creates and supervises complete marketing plans for events, to include all available services: public relations, media planning/buying, traditional advertising, digital advertising, social media, promotional development, creating partnerships, non-profit opportunities, etc. Develops marketing materials and procedures to function as an in-house advertising/PR agency when possible, including event graphics, brochures, sales decks, presentations, ad copy, press releases, newsletters and other content and materials. Consults with outside agencies when needed. Creates and manages e-mail marketing, social media campaigns and website. Manages Marketing CMS/Database and all contacts. Develops, maintains, and provides analytics about the facility website, social media and e-mail marketing program. Monitors traditional and digital ad campaigns (digital, social, radio, TV, website, magazines, billboards and more). Provides post-event reports, analysis, and regular status reports on marketing programs. Coordinates promotions and special events with event promoters and facility personnel. Manages the public relations image (brand) of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public. Assists the General Manager with Crisis Management concerns and strategy. Handles social media and press-related duties during events. Assists with sales and implementation of sponsorship, private events and premium programs, including management, development, production, and distribution of promotional and collateral materials. Supervisory Responsibilities Manages marketing staff on a needed basis and any interns in the Marketing Department. Carries out supervisory responsibilities in accordance with ASM Global's policies and applicable laws. Responsibilities include interviewing, hiring, and training interns; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and Experience Bachelor's degree o