Frontier Communications
Senior Director of Media
Frontier Communications, Dallas, TX
Description
About You
You have a passion for media and how it can be a key growth driver towards business outcomes. You're an energetic, solutions-oriented leader who thrives on solving media challenges to deliver growth. You are insights-driven and hyper-focused on driving results. You thrive in an agile, fast-paced environment, are adaptable to change, and have strong interpersonal and stakeholder management skills. You have managed, inspired and rallied large, diverse teams with clear vision and leadership.
You're a proven leader who will be responsible for driving the Frontier's media strategy. You will build and foster strong media partnerships with our media agencies and platforms partners to achieve best-in-class media processes and governance. You will collaborate with internal cross-market and sector stakeholders to ensure that Frontier is leveraging the latest media Adtech and Martech technologies towards achieving our business goals.
About Us
We are a highly diverse, collaborative, and entrepreneurial team of innovators, on a mission to transform the way ISPs serve consumers today. As we transform our service approach, lead the way in fiber technology innovations, and launch an enviable brand and customer experience, we know that expert, sophisticated media leadership that results in efficient demand generation and incremental sales is critical to our future success.
About The Job
You'll lead media strategy, planning, buying, and execution for the consumer organization, including managing the companies nine-figure annual media budget, and the agencies that help deploy our media investments. The role serves as the nucleus of our customer acquisition strategy, our media and creative testing initiatives, and are day-to-day optimization efforts
Key Job Responsibilities:
Experience & Attributes
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
About You
You have a passion for media and how it can be a key growth driver towards business outcomes. You're an energetic, solutions-oriented leader who thrives on solving media challenges to deliver growth. You are insights-driven and hyper-focused on driving results. You thrive in an agile, fast-paced environment, are adaptable to change, and have strong interpersonal and stakeholder management skills. You have managed, inspired and rallied large, diverse teams with clear vision and leadership.
You're a proven leader who will be responsible for driving the Frontier's media strategy. You will build and foster strong media partnerships with our media agencies and platforms partners to achieve best-in-class media processes and governance. You will collaborate with internal cross-market and sector stakeholders to ensure that Frontier is leveraging the latest media Adtech and Martech technologies towards achieving our business goals.
About Us
We are a highly diverse, collaborative, and entrepreneurial team of innovators, on a mission to transform the way ISPs serve consumers today. As we transform our service approach, lead the way in fiber technology innovations, and launch an enviable brand and customer experience, we know that expert, sophisticated media leadership that results in efficient demand generation and incremental sales is critical to our future success.
About The Job
You'll lead media strategy, planning, buying, and execution for the consumer organization, including managing the companies nine-figure annual media budget, and the agencies that help deploy our media investments. The role serves as the nucleus of our customer acquisition strategy, our media and creative testing initiatives, and are day-to-day optimization efforts
Key Job Responsibilities:
- Develops and implements a transformative media strategy that aligns with Frontier's overall marketing objectives of driving demand and unleashing unprecedented revenue growth.
- Oversees media agency relationship, relentlessly driving overall performance and output
- Builds and manages strategic partnerships with media partners and vendors.
- Identifies media and marketing innovation white spaces: Delivers new tools and platforms to bring to life overall media model evolution (across TV, mobile, digital, programmatic, etc.
- Leads ongoing long-term and short-term strategy, planning, optimization, and reporting of media performance across funnel stages and audiences to meet and exceed annual targets
- Leads cross functional teams to test and roll out new, innovative strategies and tactics to improve conversion
- Oversees agency and publishing partner media campaign strategy, execution, return-on-ad-spend (ROAS), and led quarterly business reviews (QBRs) with key partners
Experience & Attributes
- Bachelor's Degree plus 15+ years of media strategy or media agency management experience required; knowledge of the telecom industry is preferred, and an MBA is a plus
- Media expert, with a track record of understanding and driving the media value-chain process
- Well-aware of the MarTech / AdTech ecosystem (of different tech/platforms, data, general economics (fees, pricing models etc.)) together with good industry relationship
- Complex problem solver who can define, assess, and solve, and decisively communicate back to leadership in a clear and concise fashion Self-starter, able to work independently and build connections with key stakeholders
- Entrepreneurial, intellectually curious, with an aptitude for creative problem-solving.
- Have strong sense of accountability, take ownership of outcomes and team performance; you set a bar in terms of pace, intellectual rigor of our planning process, and have strong communication, presentation, and facilitation skills
- Analytical with a KPI-orientated mindset, able to drive decisions using data
- Thrives in a fast-paced and ever-changing turnaround environment, with a "roll up the sleeves" mindset, and drive to accomplish what is necessary
- Challenge the status quo, with a desire and tenacity to test innovative customer solutions
- Can articulate a vision that inspires and motivates cross-functional teams to deliver against it and you innovate by bringing together diverse individuals with varied experiences and perspectives to solve problems
- Can build a high-performing team culture that nurtures talent and develops leaders for the future
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.