Senior Marketing Manager - Loyalty and CRM

Description

Senior Marketing Manager - Loyalty and CRM

As the largest pure-play fiber provider in the U.S., we deliver blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses. As a Frontier employee, you will be part of our purpose of Building Gigabit America-creating the digital infrastructure that the country needs to thrive today and into the next century. Join us!

What we're seeking:

We are seeking a talented and detail-oriented Senior Marketing Manager with an analytical background, data visualization, executive presentation, and strong project management skills to join our expanding Loyalty and Analytics Team. The job requires 4 days in the office at the Dallas, Texas or Tampa, Florida facilities. If you are passionate about leveraging data to drive marketing strategies and have a knack for creating compelling data-led executive presentations, we want to hear from you. In this remote role, you will be expected to collaborate with peers as required but can work anywhere in the contiguous United States.

What we need in you:

Analytical and curious individual pushed to deliver increasing results.
Driven product owner with a CEO mentality.
Ability to motivate cross functional teams and resources who don't report to you.
Voice of the customer advocate.
Ability to work on multiple projects within an ambiguous environment.

What you'll do:

Market Research:

• Stay abreast of industry trends, competitor activities, and emerging technologies to inform marketing strategies
• Conduct market research to identify opportunities and threats, providing valuable insights for strategic decision-making
• Develop opportunity areas to improve Voice of the Customer and NPS using the Medallia Platform and/or Voice of the Customer analytics

Strategy Development:

• Translate data-driven insights into compelling narratives, showcasing the impact of marketing initiatives on business objectives
• Create visually appealing and insightful executive presentations that effectively communicate complex loyalty & marketing data and strategies to leadership
• Collaborate with loyalty, marketing, sales, and product teams to gather information for presentations and ensure alignment with organizational goals
• Develop CRM communications channel strategy and own tactics for driving growth in email and SMS subscriber lists for prospecting and base communications

Project Management:

• Experience collaborating across teams including customer service, front line, loyalty, marketing, sales, product, and finance teams to ensure alignment and integration of data-driven insights into overall business strategies
• Lead the development of actions to improve/accelerate KPIs and utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making

What we offer:

Nothing is more important to our success than the team that built it. That's why we provide benefits to keep you and your family well. Some of which we're most proud to offer includes:

• Salary Range: $55,000 to $157,000
• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave

What background you should have:

• Bachelor's degree in marketing, Business, Statistics, or a related field. MBA preferred.
• Proven experience in marketing data analysis, preferably in telecommunication
• Proficiency in data analysis tools such as Excel, Google Analytics, and CRM systems
• Strong analytical and critical-thinking skills with the ability to translate data into actionable recommendations
• Exceptional communication and presentation skills with the ability to convey complex information in a clear and compelling manner
• General business acumen a must, experience in Telecom and/or subscription service industry a plus
• Ability to influence and inspire resources who do not report to you to create and deliver functional activities and projects
• Familiarity with visualization tools such as Tableau or Power BI is a plus.
• Experience with Medallia and VoC/CX tools a plus
• Voice of the Customer (NPS), loyalty/marketing campaigns, customer behavior, and market trends analysis are a plus
• Ability to utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making are a plus

Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.

In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.

Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

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Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.