Marketing & Loyalty Analyst

SUMMARY

The Buff City Soap Marketing & Loyalty Analyst will play a pivotal role in leveraging insights from our 3.0 million Buff Rewards members by utilizing first-party loyalty data (Como). This position is responsible for analyzing customer behavior and performance metrics to drive data-informed decisions and strategic initiatives. This role will support our internal stakeholders and Franchisee partners with customer-level analytics and will require close partnership with Finance, Marketing, Ecommerce, IT, and our external loyalty provider and media agency.

KEY RESPONSIBILITIES

Data Analysis & Reporting

• Utilize the loyalty system BI tool and data warehouse to run queries, create KPI reports, and track customer behavior metrics like retention and new guest acquisition

• Track and report real time results for various Loyalty offers and promotion strategies

• Conduct ad hoc analyses for business and franchisee needs, such as basket sizes, cross-product trials, and repeat purchase patterns.

• Work closely with Finance team to contribute to monthly Marketing Scorecard, Operating Reviews and Board presentations

• Lead big data ad hoc analyses in partnership with GA Insights team

• Collaborate with IT and Ecommerce to establish a comprehensive 360-degree view of the Buff City Soap customer as a key member of loyalty Integration team

CRM & Campaign Management

• Design and deploy CRM messaging and offers through our in-house CRM tool using segmentation and Insights from loyalty data

• Support agency and franchise partners in optimizing campaigns by leveraging 1st party data

• Evaluate the success of National and local marketing efforts and media campaigns

QUALIFICATIONS

• 2-5 years of experience In Marketing or Business Analytics

• Strong understanding of marketing analytic principles (customer segmentation, campaign performance, A/B testing)

• Strong data management skills with the ability to query, sort, aggregate and manipulate large quantitative data sets

• Proficiency In data analysis tools, such a as Microsoft Excel, SQL, and data visualization tools like Tableau or Power BI

• Working knowledge of SQL (or similar programming language)

• Impeccable attention to detail

• Strong collaboration and communication skills, enabling productive partnerships with franchisees, cross-functional peers, and external vendors

• Self-starter and ability to work as part of a team, managing deadlines with minimal supervision

• Experience working in Franchisee and/or Retail environment

• Bachelor's degree required (business, marketing, or similar)