John H. Carter
Marketing Manager
John H. Carter, Baton Rouge, LA
- Develop marketing material to promote the products and services of the Company
- Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
- Measure and improve marketing content, reach and effectiveness across the organization
- Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
- Build and manage company social media presence; Source, schedule and publish content
- Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
- Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
- Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business
- Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications
- Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns
- Work with Management on company 'Total Customer Commitment' initiatives and programs; Serve as permanent member on the TCC Committee
- Establish professional networks within and beyond the Impact Partner community
- Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace
- Work with Management to develop and deliver as needed Public Relations/Customer Press content
- Manage company product and service Line Sheets, and other representative collateral
- Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact
- Develop internal/external promotional item vendor relationships; Manage promotional items marketplace
- Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events
- Oversee production and deployment of company messaging for internal systems, including phone system 'on-hold' messaging and other
- Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility
- Manage Marketing staff and any additional outsourced, contracted or internship-based providers
- Work with recruiting to fill open positions in department
- This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine. Multi-tasking and the ability to handle and manage interruptions is expected.
- Regular and predictable attendance is essential for this position.
PLEASE NOTE: John H Carter Company is not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee of John H Carter Company about this opening. All resumes submitted by search firms/employment agencies to any employee at John H Carter Company via-email, the Internet or in any form and/or method without a valid and executed search firm agreement in place for this position will be deemed the sole property of John H Carter Company; no fee will be paid in the event a candidate is hired by John H Carter Company as a result of the unsolicited referral or through other means.
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