TikTok
Product Marketing Manager, Ads Platform - MPO - San Jose
TikTok, San Jose, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
As Monetization Product Operations (MPO) our goal is to help businesses have seamless experiences with our advertising solutions, by designing and scaling support processes to resolve technical issues within our product. We're a global team with regional hubs in Singapore, China, Australia, London, and multiple locations in the US. Our teams comprise internal product specialists and operations functions and externally we have a global vendor base that augments our services portfolio.
Position Overview:
As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving product awareness, testing, and packaging to resonate with our diverse customer base. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable propositions for our users and clients. Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers.
Key Responsibilities:
1. Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and presentation skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a fast-paced environment.
- Creative thinking and a passion for innovation.
Preferred Qualifications:
- MBA
If you're ready to embark on an exciting journey of creativity and impact at TikTok, apply now to join our team as a Senior Product Marketing Manager. Help us inspire the world and bring joy to billions of users through your strategic marketing expertise.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
As Monetization Product Operations (MPO) our goal is to help businesses have seamless experiences with our advertising solutions, by designing and scaling support processes to resolve technical issues within our product. We're a global team with regional hubs in Singapore, China, Australia, London, and multiple locations in the US. Our teams comprise internal product specialists and operations functions and externally we have a global vendor base that augments our services portfolio.
Position Overview:
As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving product awareness, testing, and packaging to resonate with our diverse customer base. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable propositions for our users and clients. Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers.
Key Responsibilities:
1. Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and presentation skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a fast-paced environment.
- Creative thinking and a passion for innovation.
Preferred Qualifications:
- MBA
If you're ready to embark on an exciting journey of creativity and impact at TikTok, apply now to join our team as a Senior Product Marketing Manager. Help us inspire the world and bring joy to billions of users through your strategic marketing expertise.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2