VP of Marketing

Vaco is partnered with a high growth client on a key hire as VP of Marketing. In this role, you will be directly responsible for leading the company’s marketing vision and growth with a focus on organic growth through current clients, MSSPs and Channel Partners. We are looking for those that bring a “roll up the sleeves” attitude that can get their hands dirty with the team when needed. If you have successfully built and implemented go to market strategies, understand and have proven lead and demand generation strategies and understand the hustle it takes to grow a product and technology services company, we want to hear from you. We are looking for those that can inspire, develop, and deliver a strong marketing experience for the organization. If you are a highly motivated self-starter and team player; with a focus on team and client success, please reach out to a member of the Vaco Arizona team today to learn more. We are looking to move fast with our client wanting to hire someone by the end of October.Position Responsibilities:Play a significant role shaping the corporate marketing strategy.Responsible for overseeing Demand & Lead Generation, and the entire digital presence.Oversee and plan out the marketing budget.Oversee the development of content for consumption in web, email, social, paid-ads and collateral format.Work closely with the Sales team to maximize sales, creating good quality top of funnel opportunities.Responsible for the Content direction of the website and all marketing materials. Act as a marketing leader for the company and work closely with the Sales and Product teams to ensure proper cross-platform relationships are in-place and up to modern standards; Integrate CRM methodologies into overall digital marketing landscape.Lead all content and messaging projects for current and future products and services.Monitor all marketing campaigns and improve where necessary.Maximize outreach from our existing growing community to aid significant commercial growth.Spearhead the rollout of incentive projects such as referral programs etc.Responsible for launching industry specific events. Attend industry specific events, when necessary.Prepare regular reports and presentations on marketing metrics.Position Requirements:5 years of experience in a Senior Marketing leadership role.Experience with Cyber Security product or services company or a SaaS environment, strongly preferred.Hands on experience with Salesforce and HubSpot.Demonstrable experience designing and implementing successful marketing campaigns that result in significant commercial growth.Previous experience managing a Marketing team.Proven previous experience of Demand and Lead Generation.Knowledge of SEO and content marketing best practices.Outstanding Content Marketing expertise.Experience managing a website and dealing with Third Party suppliers. Excellent written and verbal communication skillsStrong analytical and project management skills.Bachelor’s degree in Marketing, Communications, or a relevant field.Travel may be expected. Scottsdale, AZ, US On-Site September 27th, 2024 Business Services, Software Vaco $ 180000.00 - 200000.00 yearly direct hire