Product Marketing Manager Job at LHH Recruitment Solutions in Tinley Park

Product Marketing Manager

Location: Orland Park area (hybrid)

Experience Level: 8+ years

Base Salary: $120k+ plus bonus

Benefits: Medical/dental/vision/401(k)/profit sharing; parental leave/PTO/holidays

Samples: Will need to share writing samples, materials/presentations, video, graphics, etc.

 

 

LHH Recruitment Solutions is working with a manufacturing company in the Orland Park/Tinley area who has a newly created role for an experienced Product Marketing Manager to develop marketing plans and messaging to drive growth and awareness for a new product.

 

You’ll create compelling content to enhance market visibility and generate demand, while using data and KPIs to assess and refine performance. You’ll work closely with cross-functional teams to define GTM (go-to-market) strategies, ensuring clear audience personas and product positioning.

 

Requirements:

· Bachelor’s degree in marketing or similar discipline.

· 8 years overall marketing experience with at least 6 years in product marketing within enterprise environments.

· Recent or current experience marketing B2B products (NOT consumer products) within a solution set or product portfolio.

 

Responsibilities:

· Collaborate across global, cross-functional teams, outside vendors and customers.

· Develop plans and execute campaigns to elevate brand awareness and generate leads.

· Develop compelling messaging using customer feedback and competitor insights.

· Lead tradename development as needed.

· Be the marketing SME working with internal/external teams to shape launch content.

· Create promo materials incl. webinars, presentations, videos, blogs, and sales training.

· Oversee digital content incl. landing pages, ensuring use of SEO to optimize content.

· Ensure content is updated and used effectively in presentations and sales trainings.

· Create and maintain use cases and case studies reflecting market trends and customer needs.

· Create joint marketing materials ensuring brand consistency and lead initiatives to educate target audiences on product benefits.

· Manage trade show activities from planning to execution.

· Develop graphics for trade shows and product displays.

· Coordinate schedules with Product Management and Business Development.

 

Additional Experience Desired:

· Demonstrated track record working as part of a cross-functional team to launch new products across global markets that have met revenue goals.

· Exceptional strategic messaging, copywriting, and product management skills.

· Familiarity with Canva, Marketo, Loom and Tableau is a plus, but not required.

· Familiarity with SEO tools and strategy is a plus.

· Working knowledge of marketing automation, lead management, CRM systems or similar tools is a plus.

· Abilit to distill technical concepts and information, shaping them into GTM ready messaging.

· Someone who is bold and wants to think outside of the box who can take initiative.

Pay Details: $120,000.00 to $130,000.00 per year

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• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance