Marketing Director Job at TRANSCEND COMPANY INC in Auburn Hills

Are you passionate about health, wellness, and making an impact? Join our team as the Director of Marketing at Transcend where we are transforming the way people access care.

As the Director of Marketing, you'll lead innovative campaigns, collaborate with professional athletes and influencers, and drive strategies that connect people with our cutting-edge telehealth solutions. You'll be part of a dynamic team in an environment that values creativity, health, and collaboration.

What makes us stand out?

• Health & Wellness Culture: We practice what we preach with a company focus on well-being and access to a state of the art employee gym right in our office.
• Exciting Partnerships: Work closely with professional athletes and influencers to craft compelling narratives.
• Inspiring Office Environment: Our modern, vibrant workspace fosters creativity and collaboration.

If you’re a strategic thinker with a passion for wellness and a track record of marketing success, we’d love to hear from you!

Duties and Responsibilities:

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Performs other related duties as assigned.

Knowledge, Skills, and Abilities:

• Demonstrates a high level of leadership and team management skills.
• High integrity, customer centric with keen analytical and quantitative skills.
• Expert-level understanding of marketing research and data analytic methods.
• Ability to apply marketing techniques over digital and non-digital channels.
• Excellent verbal and written communication skills
• Ability to prioritize work and meet deadlines.
• Sensitivity to confidential documents and information
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Expertise in Google Analytics and other web analytics tools.
• Expert understanding of SEM campaign strategies, SEO practices, and paid advertising platforms.

Education and Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
• At least five years of experience in marketing and long-range planning required.
• Supervisory/Management experience required.