Manager, Content Marketing Job at Jones Lang LaSalle IP, Inc. in Boston

JLL empowers you to shape a brighter way . Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Role: We are looking for a talented, versatile, and energetic marketer to lead content strategy for JLL's property management technology group, with a focus on Building Engines, a JLL company. Thought leadership, blogging, case studies, videos - this person will play a key role in delivering the content that powers our demand gen and digital initiatives. This is an individual contributor role reporting directly to the Head of Marketing, PM Technologies. Key responsibilities: Develop content strategies to further JLL and Building Engines' position as thought leaders in the commercial real estate technology space Act as our team's in-house content engine, writing and creating content across a variety of key formats: articles, eBooks, case studies, videos, webinars, etc. Collaborate with demand generation team to develop and execute content in support of key campaigns and channels (digital, email, etc.) Manage a small group of freelance writers and contractors to scale our content production Work with product marketing to support deliverables for new product releases, sales enablement and more Grow and develop the company's blog, including SEO strategies to increase inbound traffic Establish a roster of internal, go-to subject matter experts to help fuel our content strategy Act as a copyeditor and reviewer to ensure high quality of external-facing communications Communicate with sales and other departments to identity new content requirements and market trends Stay apprised of the latest content marketing tactics and approaches to ensure our marketing remains fresh and ahead of the competition Report on key content metrics to track performance and identify opportunities to improve Requirements and skills: 3-5 years of experience supporting content and inbound strategies for B2B SaaS companies Skilled writer and editor with an eye for detail (this is a must!) Creative thinker and proactive worker who is always looking for new ideas Strong communicator who is driven to "cut through the noise" with thoughtful, memorable and differentiating messages Motivated by a fast-paced, multitasking environment (this is B2B marketing, after all) Collaborative team player Location: On-site -Boston, MA If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table! Personalized benefits that support personal well-being and growth: JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include: 401(k) plan with matching company contributions Comprehensive Medical, Dental & Vision Care Paid parental leave at 100% of salary Paid Time Off and Company Holidays JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here. This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Accepting applications on an ongoing basis until candidate identified.