Marketing Vice President Job at Confidential in New Haven

Marketing Vice President About the Company Join a well-established banking and financial services company that is committed to excellence. Industry Banking Type Privately Held About the Role We are seeking a dynamic Marketing Vice President to spearhead the development, management, and implementation of comprehensive marketing and business development strategies across the organization. This pivotal role is crucial for enhancing customer engagement and driving growth initiatives. You will oversee both the marketing and business development teams and collaborate closely with the SVP/Chief Lending & Growth Officer. Key Responsibilities: Lead the execution of brand equity, marketing, and communication strategies. Drive initiatives in digital marketing, social media, and online advertising. Manage budget preparation and ensure effective oversight of the company's online presence. Adhere to all regulatory compliance standards. Conduct market research and analyze marketing performance metrics. Oversee community giving efforts to foster strong community relations. The ideal candidate will possess a Bachelor's degree in a relevant field, with a minimum of 7 years of experience in the financial services industry, including at least 3 years in a management capacity. You should demonstrate a proven track record in marketing, customer experience, brand, product, and service management, along with the ability to leverage data into actionable growth strategies. Key Qualifications: Strong organizational, communication, and leadership skills. A strategic mindset focused on results. Ability to work independently and collaboratively. Proficiency in both traditional and online marketing strategies. Familiarity with Microsoft Office. Travel Percent Less than 10% Functions Marketing