Digital Marketing Specialist Job at The Parking Spot in Chicago

Since its inception, The Parking Spot has made superior airport parking experiences easy and affordable by focusing on hospitality. Now with more than 25 years in business, The Parking Spot has cemented itself as the leading near-airport Parking Company with 40+ locations at 28 airports, over 2,000 employees nationwide and 2 incredibly strong brands – The Parking Spot and Park ‘N Fly by The Parking Spot.

What makes working at The Parking Spot so special? We have created a culture of support, fun, and camaraderie that allows us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

What we offer:

• Hybrid work environment
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Our offices are based in the heart of the Loop in downtown Chicago, but we are pleased to note that our Chicago office is operating on a hybrid work model (mix of in-office and remote work).

Position Summary:

The Digital Marketing Specialist will be an integral member of our small but mighty Performance Marketing team. We are looking for someone with strong email marketing and SEO roots to complement our in-house paid media and growth marketing expertise.

Our team thrives on wearing a lot of hats, which helps keep every day unique and interesting. On the email marketing side, we’re looking for someone to help us add depth to our robust email content calendar. This candidate will help us layer in personalization throughout our promotional emails, as well as help us build more complex customer lifecycle automations and journeys.

Expanding into other digital marketing areas, this candidate will run point with our digital marketing agency on our SEO efforts, optimizing our website to improve our rankings. Our team has a test-and-learn mindset, and we love to explore the relationship between paid and organic search. Comfortability in GA4, Google Search Console, etc. will be a welcomed skillset in this role to help us in our analysis.

We can’t wait to welcome someone to our highly collaborative team, where wins are socialized weekly with senior leadership. This candidate will be fully supported from Day 1, while independently owning initiatives that directly impact revenue.

Key Responsibilities:

• Play an integral role in our Email Marketing program

• • Conceptualize and develop new lifecycle automation campaigns to our email subscribers
  • Identify opportunities for A/B testing and personalization within our email marketing content calendar
  • Work with internal partners (e.g. Data Analytics) to refine our data structure within our ESP platform (Salesforce Marketing Cloud)

• Develop and implement our SEO strategy
  • Partner with our digital marketing agency to identify opportunities for technical SEO enhancements to our website
  • Focus on keyword research, improving our website’s rankings, and generating high quality organic traffic
  • Exhibit a test-and-learn mindset by continuously updating Page Titles, H1s, H2s, etc.
  • Maintain local listings across the internet
  • Stay up-to-date on the latest SEO and AI trends and their implications for our business
• Analyze and optimize our website and web data
  • Run A/B tests to optimize landing pages and the conversion funnel on our website
  • Identify, track, and report on web analytics and performance marketing KPIs
• Support paid media initiatives
  • Understand how our paid search campaigns are performing at the local level, helping us optimize our budgets
  • Support our in-house programmatic, display, and affiliate marketing initiatives

Knowledge, Skills & Experience Required:

• 1-3 years of digital and email marketing experience
• Experience working in an ESP platform (Salesforce Marketing Cloud is a huge plus)
• Experience with GA4, Google Search Console, and Google Core Web Vitals
• Comfortability with SEO site crawl tools (e.g. Screaming Frog) and SEO content optimization tools (e.g. SEO Clarity)
• Proficient in Photoshop
• Excellent organizational and communication skills, as this candidate will often need to work alongside other departments to push forward projects and opportunities

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At The Parking Spot, we don’t just accept difference - we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.