Amazon is hiring: Sr. Analytics & Media Manager, New Product Campaigns in Ne

Sr. Analytics & Media Manager, New Product Campaigns Job ID: 2836210 | Amazon.com Services LLC Amazon Ads operates at the intersection of advertising and eCommerce, offering advertisers a rich array of media solutions across Amazon’s entire canvas, including but not limited to Kindle, Fire TV, Prime Video Ads, physical stores, and the Amazon Programmatic Demand Side Platform. We are seeking customer-obsessed innovators, market disruptors, and emerging technologists to deliver best-in-class products by offering unique solutions with a relentless focus on customer obsession. As we continue to innovate, we are seeking a Sr. Analytics and Media Manager (AMM) to help brands successfully launch new products to market through effective full-funnel advertising strategies, on and off Amazon. The dynamics of developing and launching new products can make or break product success for our customers and is a costly and challenging task for brands to execute. The suite of solutions offered by Amazon is intended to right-size these strategies for brands and position these products for successful discovery. Amazon is uniquely positioned to help brands meet their objectives, offering varied and diverse Ads platform real estate across Amazon’s multi-dimensional product suite. This is a hands-on leadership position seeking individuals who can think big, create structure and effectiveness in ambiguity, and draw on their deep dive understanding of the digital Ads landscape by leveraging experience in working with cross-functional teams, including distribution leaders, applied scientists, and engineers. The AMM is a key member of the New Product Campaigns (NPC) Services team at Amazon Advertising, working with sales, product, retail, and other Amazon business partners to analyze and improve advertisers’ performance on/off Amazon, in support of their launch initiatives. AMMs work with Amazon's unique data and translate it into high-quality and actionable insights to improve the effectiveness of advertiser NPC campaigns and unlock business opportunities. Day to day, AMM activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for C-suite client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AMM is critical to delivering the best return on investment for our customers. This is an incubation product with high visibility representing the needs of top brands. It will require regular interaction with senior leadership and strong influence acumen working across Amazon. Key Job Responsibilities Leverage Amazon’s data and your understanding of our advertising customers’ business to provide guidance to C-suite marketing leaders, via business reviews and frequent in-person client sessions to regularly iterate on and articulate a brand’s strategy. Influence marketing initiatives and own account-level data and/or analytics related strategic conversations internally and externally. Deliver regular and bespoke analyses and insights for some of the world’s largest advertisers to drive growth across advertiser KPIs and help them grow their businesses. Exhibit deep analytical ability, and develop great expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data-driven insights to our advertisers. Provide thoughtful leadership rooted in data by generating customer insights, tracking competitive landscape and industry trends, and informing product refinements to keep Amazon at the forefront of brand advertising. Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions, writing training documentation, and whitepapers for internal and external use. BASIC QUALIFICATIONS - Bachelor's degree, or 7+ years of professional or military experience - 5+ years of database (e.g., SQL, NoSQL, Hadoop, Spark, Kafka, Kinesis) experience - Data-driven storytelling skills: ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser - Understanding of statistics including distributions, expectations, hypothesis testing, etc. - Understanding of marketers’ challenges through relevant job experience - Excellent organizational, interpersonal, and communication skills (both written and verbal) PREFERRED QUALIFICATIONS - Digital advertising and advertising technology experience Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Compensation: Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $138,200/year in our lowest geographic market up to $239,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Posted: October 26, 2024 #J-18808-Ljbffr