Vice President Digital Marketing

JOB REQUIREMENTS: Description Vice President Digital Marketing & eCommerce At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping and Diving! Come be a part of the excitement that shapes the growth of the Johnson Outdoors digital commerce strategy! The person in this role provides the overall strategic direction and leadership over system-wide Digital Commerce initiatives including digital marketing, data analytics, direct to consumer, Amazon marketplaces, and Omnichannel/eRetail. They will be responsible for driving the strategy and vision forward, executing the program and managing performance goals to grow eCommerce top line and margin. Key Responsibilities: eCommerce strategy and execution: Strategy definition: Owns the enterprise-level eCommerce strategy, translating broader eCommerce goals to individual channels and driving alignment on priorities with executive leadership and across the Digital Commerce team. Strategy execution: Develops, coordinates, and executes channel-specific roadmaps achieving performance goals; support leads in driving execution (e.g., aligning with BUs, prioritization reviews, rigor in measurement, etc.). Performance management: Accountable to drive results and pivot priorities based on performance trends to achieve ecommerce goals. Digital Marketing: Accountable for the digital marketing strategy to attract, engage and retain consumers across channels by supporting the full online marketing funnel including best practice research/integration, performance marketing campaigns, and digital agency relationship management. Data Analytics: Accountable for the data analytics to ensure data-driven processes are used by the organization in translating data to insights that inform decision-making. Direct to Consumer: Accountable for the overall strategy and execution which includes the vision, execution, operations, UX (user experience), and funnel performance across the end-to-end customer journey. Amazon: Accountable for the strategy and execution of Amazon related business and retail media campaigns, using Amazon tools to launch campaigns, optimize ads, and drive customer conversion. Omnichannel/eRetail: Accountable for strategizing growth in online business for omnichannel and e-retailers in coordination with business unit sales teams. Stakeholder management and influence: Executive leadership: Aligns eCommerce vision and roadmap with internal stakeholders, advocating for eCommerce priorities. Supply chain: Owns delivery of the eCommerce forecast to supply chain in partnership with the business unit ensuring that fulfillment and logistics strategies driven by Supply Chain team can achieve... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/32E55BA5024B4176