Senior Vice President of Marketing Strategy

Senior Vice President of Marketing Strategy About the Company A prominent Series D-funded SaaS company dedicated to empowering brands to thrive in the world of ecommerce. Industry Computer Software Type Privately Held, VC-backed Founded 2012 Employees 201-500 Funding $101-$200 million Categories Information Technology & Services Analytics Consumer Goods E-Commerce Machine Learning Sales Software E-commerce Solutions Automation Technology E-Commerce & Marketplaces Supply Chain Solutions Computer Programming Professional Services Computers Specialties ecommerce retail marketing retail media market share artificial intelligence automation consumer goods food & beverage About the Role The Company seeks a dynamic Senior Vice President of Marketing Strategy, possessing a deep expertise in SaaS product marketing and digital commerce. This influential leadership position is crucial for propelling the company’s growth strategy, refining brand positioning, and enhancing market visibility. The selected candidate will craft and implement robust go-to-market strategies, effectively articulating product value propositions while performing comprehensive competitive analysis to ensure optimal market positioning. This role emphasizes content leadership, customer engagement, retention strategies, and data-driven decision-making. Collaboration across cross-functional teams is essential. Ideal applicants will hold a Bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred, along with a minimum of 10 years in marketing, including 7 years in a leadership role within the SaaS or digital commerce sectors. The successful candidate will be a visionary leader with a strong drive for results, capable of motivating teams to surpass ambitious objectives. Excellent interpersonal and communication skills, a data-driven mindset, and proficiency with marketing automation tools, CRM software, and analytics platforms are key qualifications. A thorough understanding of digital commerce and its unique challenges is critical. Expectations include a proven track record in devising and executing impactful marketing strategies that foster growth and bolster brand recognition, alongside experience managing marketing budgets effectively. Strong financial acumen, particularly in understanding the impact of marketing activities on the company's financial performance, is integral to this role. Hiring Manager Title Founder & CEO Travel Percent Less than 10% Functions Marketing