24G
Programmatic Advertising Specialist
24G, Troy, MI, United States
Programmatic Specialist
Roles and Responsibilities
- Completes all tasks as assigned before the designated deadline
- Complete self guided learning activities and improve skills
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, retargeting campaigns) while meeting or surpassing client performance expectations
- Assist with building client-facing campaign performance reports including data quality and insight development
- Perform ongoing ad copy / creative analysis and A/B Testing
- Participate in team meetings including L10s and weeklies
What you need to succeed
- Get it: A clear understanding of the objectives of this role and how it supports the RiverGuide mission and vision
- Want it: A clear passion for this type of work
- Capacity to do it: Clear capabilities to handle the roles, responsibilities, and challenges presented in this role
- Ability to follow instructions and ask questions when needed
- High aptitude for learning
- Ability to work both independently and as part of a cross functional team
- Demonstrable knowledge of display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies
- Examples of optimization projects or campaigns that you have been a part of and how you contributed to improved results
- Ability to independently troubleshoot issues
- Strong organizational skills
- Strong verbal and written communication skills
- Knowledge of the media and programmatic space, including DSPs, Ad serving, brand safety, etc.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field
- 3-5 years of experience with Microsoft Excel, including more advanced functionality and formulas
- 2+ years of experience in Marketing and Media Buying
- 2+ years of experience in working with Ad Tech (DSP, Ad Servers, GTM, GA, Facebook Business Manager, Etc.)
Preferred Experience
- Experience with Amazon DSP, Amazon Advertising, Vendor Management and Seller Management
- Comprehensive understanding of topics related to inventory quality, fraud, viewability and brand risk - and the tools that measure these attributes
- 1+ years of hands to keyboard experience activating DSP
- Experience with Google Analytics
- Experience with Google Display and AdWords
- Experience with other DSP and media buying platforms
- Experience with PowerBI
- Experience with the Basis DSP
- Experience with Social Media campaigns
- Experience working in an agency environment
- Experience in an EOS organizational structure
How performance will be measured
- Matching or surpassing the Bar in the People Analyzer assessment for core values and the GWC
- Timely internal & client communication / responses
- Successful campaign performance and/or demonstrated improvement
- Insightful campaign observations and recommendations
- Independent campaign builds, management and reporting
Benefits and perks of the Job:
- Free Drinks and Coffee
- Open environment optimal for cross departmental collaboration
- Dog friendly - Bring your pet to the office
- United Healthcare Medical, Blue Cross Blue Shield Dental & Vision
- Guardian Life Insurance, long-term disability, short-term disability
- Voya 401(k)
- 401(k) Matching
- Flexible Time Off
- On the job training
- Career pathing and development
- Paid Parental Leave
W2 only. We are not offering sponsorship at this time.
RiverGuide LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, Veteran status, gender, sexual orientation or disability.