Web Content Specialist

Web and Mobile Content Specialist Vienna, VA Hybrid Basic Purpose Description To assist in the development and maintenance of clients digital content strategy on web and mobile channels. Implement and monitor Clients online and digital properties for usability, relevance and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience. Responsibilities Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives Analyze and report content initiative results and make recommendations for future campaigns and projects Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action Partner in the create, maintenance, and execution of the digital content calendar Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors Represent Web & Content Strategy team at meetings with business units and other Marketing teams Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met Work with internal content authors and designers to ensure content meet digital best practices Performs other duties as appropriate Qualifications Bachelors Degree in a related field or the equivalent combination of training, education, and experience Effective verbal and written communications skills Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager) Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables Experience in using web analytics software (Adobe Analytics) Knowledge in interactive usability best practices and concepts Knowledge of interactive design and information architecture related to content strategy Knowledge of SEO strategy as applied to content Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools Managing multiple priorities independently and/or in a team environment to achieve goals Organizational, planning and time management skills Skill influencing and building consensus with business partners Skill navigating multiple screens and PC applications and adapting to new technologies