3SI Security Systems is hiring: Digital Marketing Specialist in Malvern

Description:

3SI, CovertTrack, Wren Solutions and Edge 360 are four leading organizations in the security industry, who have joined forces with the mission to help create a #SaferWorld. Retailers, Financial Institutions, and Law Enforcement agencies look to us for solutions to offset the threat of high-value or volume asset theft, the victimization of repeat crimes, and the safety of employees, customers, and the overall community at large.

Leveraging over 90 years of combined safety and security expertise, we offer an unparalleled suite of services and technologies encompassing deterrence, detection, and live asset tracking, resulting in apprehensions and convictions. This offering is backed by innovation and design-build capabilities for seamless integration.

Our unique solutions and trusted partnerships are embraced by over 10,200 law enforcement agencies, delivering crime intelligence directly to ?rst responders and investigators for swift results to arrest and stop crime. By assisting police in apprehending and convicting dangerous offenders and taking them off the street, we help the community move towards becoming a #SaferWorld.

We are seeking a proactive and detail-oriented Digital Marketing Specialist to join our marketing team and fast-paced, growing company. This role is critical in driving the success of our digital strategy by maintaining and optimizing our website, implementing SEO best practices, managing paid ad campaigns (PPC), and analyzing performance metrics. The ideal candidate will be self-motivated, with a strong initiative in web management and a focus on increasing traffic and engagement and enhancing our content strategy.

Requirements:

Primary Responsibilities

• Website Management & Optimization:
  Take full ownership of managing the company website, ensuring it is consistently updated, functional, and aligned with business goals. Proactively make enhancements to improve user experience, increase traffic, and optimize performance through ongoing content updates, site improvements, and technical optimizations.
• Content Strategy & Engagement:
  Develop and execute a strategic content plan for the website, aligning content with SEO best practices and business priorities. Ensure content is engaging, relevant, and designed to drive user interaction and conversions. Collaborate with cross-functional teams to integrate product information, sales strategies, and promotional content effectively.
• Search Engine Optimization (SEO):
  Implement and manage on-page and off-page SEO strategies to improve organic search rankings, visibility, and lead generation. Conduct keyword research and regularly analyze SEO performance to inform content and site optimizations.
• Paid Ads & PPC Campaigns:
  Manage paid advertising campaigns across platforms (Google Ads, Bing Ads, social media, etc.), including setup, monitoring, and optimizing PPC strategies to maximize ROI.
• Web Analytics & Reporting:
  Utilize tools like Google Analytics to track and report on key performance metrics, focusing on traffic growth, engagement, and conversion. Provide data-driven recommendations to refine and improve the website and marketing strategies continually.
• Collaboration:
  Work closely with product and sales teams to integrate product information and campaigns into the website, ensuring consistency and relevance. Provide insights to enhance the user journey and optimize content for conversion.
• Trend Monitoring:
  Stay up to date with the latest trends in digital marketing, SEO, website technology, and user experience best practices to continuously drive performance improvements.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• 4 or more years of experience in digital marketing, website management, or a related role.
• Proficiency in Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Moz, etc.).
• Experience with website content management systems (CMS), such as WordPress.
• Demonstrated experience in managing and implementing content strategy and optimizing web performance.
• Strong understanding of paid media strategies, including PPC and retargeting campaigns.
• Excellent analytical, communication, and problem-solving skills.

Additional Comments

• Innovative Environment: Be part of a team that drives the future of security solutions.
• Professional Growth: Opportunities for training, skill development, and career advancement.
• Hybrid Work Model: Hybrid work model with 1 day in the office in Malvern, PA.
• Comprehensive Benefits: A competitive benefits package and opportunities for professional growth and development in a dynamic and evolving industry.