KID Museum is hiring: Marketing Manager in Bethesda

Salary: $65,000 - $75,000

About KID Museum

KID Museum is the nation’s largest educational makerspace for youth. Our mission is to revolutionize how kids learn through the maker experience. Through hands-on programming and deep learning experiences, we empower youth with the creative problem-solving and STEM skills to invent the future. With a focus on engaging populations traditionally underrepresented in STEM, our programs aim to build economic opportunity and diversify the future talent pipeline.

Our vision is to become the standard of excellence for inclusive, impactful maker learning nationally, and a model for how to expand access to maker learning at scale.  Our headquarters in the Washington, DC region serves as our innovation hub.  In partnership with local school systems, government and philanthropic leaders, we design and deliver K-12 programs that produce results at scale in a large and diverse metropolitan region. We leverage the learnings from this learning lab to create resources, training, and technical support to expand high-impact maker learning nationally.  For more information, please visit  www.kid-museum.org. 

Position Overview

KID Museum is seeking a Marketing Manager to develop and implement an integrated and data-driven marketing approach focused on amplifying the organization’s brand voice and building visibility and support for our mission through digital communications.  The Marketing Manager will report to the Senior Director of Communications and  will be responsible for ensuring a cohesive brand voice across all digital media channels at KID Museum. The incumbent will work collaboratively across the organization in supporting departments to tell compelling stories across our digital channels; promote the Museum’s programs and success stories; and manage the organization’s website, social media presence, and email marketing efforts. 

The successful candidate will have a Bachelor's degree in marketing, communications or digital media plus 5-7 years experience working in digital marketing, campaigns, and communications for a nonprofit, social impact, or education organization or mission-driven  startup company.  Expertise in proven, relevant digital marketing strategies, tools, and approaches, with an eagerness to learn, grow, and improve.  Demonstrated experience running digital ads and/or executing digital fundraising campaigns and end-of-year appeals.  Deep knowledge of the digital marketing landscape, including existing and emerging social media platforms, websites, CRM tools, SEO and email marketing. Demonstrated skills writing compelling marketing copy. Photography, video editing, and basic design skills are a plus. 

Essential Job Functions

Digital Strategy & Marketing: 60%

• Lead content creation and strategy across all social media platforms, website, and email programs to ensure they’re working together to support KID’s goals.
• Draft marketing copy and program descriptions, and create a schedule for regular contact with customers to drive awareness, interest, and sign ups for KID Museum programs. 
• Develop a clear, actionable, integrated digital marketing plan, mapped to organizational priorities and aligned to the brand strategy.
• Oversee digital content development, dissemination, and evaluation of effectiveness.

Digital Campaigns & Audience Growth: 20% 

• Ensure continuous testing, optimizing, and analyzing of growth and conversion rates and support the organization’s digital fundraising efforts.
• Work toward growing social media audiences and engagement to support overall brand visibility and thought leadership goals. 

Vendor & Project Management: 15%

• Manage and collaborate with outside vendors to ensure all digital tools and apps are optimized to meet the organization’s needs and that partners are delivering what was promised.
• Support colleagues  across the organization by knowledge-sharing and training to build capacity around digital engagement.

Special Projects: 5%

• Support KID Museum special events and complete other related duties as assigned.

Minimum Qualifications

• Excellent verbal and written communication skills, strong ability to write compelling marketing copy. 
• Strong organizational and project management skills with a keen attention to detail.
• Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.
• High level of professionalism and  integrity along with strong managerial, problem-solving, and conflict resolution skills.
• Strong writer and content creator with skills in photography, video editing, and basic design. 
• Strong proofreading/editing skills.
• Proven ability to manage large projects simultaneously and under tight timelines, while keeping an eye toward top-line priorities.
• Commitment to advancing equity and social impact through education innovation. 

The candidate must be able to perform the above tasks independently, accurately, reliably, and in a timely manner.  Compensation will be commensurate with experience.  A comprehensive benefits package is available and will include health, retirement, PTO, paid holidays and other ancillary benefits. For consideration please click the apply link.

Diversity, equity, accessibility and inclusion are important, interdependent components of everyday life at KID Museum and are critical to our pursuit of excellence. KID Museum is an equal opportunity employer and does not discriminate against any employee, applicant for employment or contractor based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.