Northland Telephone is hiring: Product Marketing Specialist in Utica

JOB DESCRIPTION

JOB TITLE: Product Marketing Specialist

STATUS: Exempt

DEPARTMENT: Marketing

REPORTS TO: Director of Marketing

FULL/PART-TIME: Full-Time

LOCATION: Hybrid – Minimum 2 Days p/week in office (Syracuse or Holland Patent, NY)

OUR CULTURE:

At Northland, we don’t believe in ceilings. We encourage personal and professional development by maintaining a challenging yet rewarding work environment. We believe you are the creator of your own destiny to make the most of your career through hard work, dedication, and initiative.

THE MISSION:

Work cross-functionally to master an in-depth understanding of Northland and the problems we solve, create compelling content, and provide resources to our go-to-market teams to enhance our market position.

ROLES/RESPONSIBILITIES:

• Becomes the subject matter expert on all Northland product offerings
  1. Gains a deep understanding of customer personas and pain points, Northland products and harness market differentiators
• Stays up to date with telecommunications and digital transformation trends
  1. Proactively researches trends to understand what’s happening in the market and incorporates findings into insight for product development and marketing
  2. Analyzes and reports on market share and identifies growth opportunities
• Creates content from expertise and research
  1. Crafts engaging audience-specific marketing content, including datasheets, solution briefs, web content, presentations, whitepapers, and other forms of thought leaderships
  2. Articulates unique value propositions
• Works cross-functionally with internal teams
  1. Collaborates with Product Line Management by:
     • Providing consumer insight and market intelligence
     • Developing go-to-market campaigns to increase market share
     • Determining strategic opportunities for future growth
     • Creating launch plans, messaging, content, and internal communications
  2. Assists the Sales Team through:
     • Crafting deal-specific competitive questions
     • Writing battlecards and developing sales enablement content to educate prospects

SUPERVISORY RESPONSIBILITIES: None

MINIMUM JOB QUALIFICATIONS:

• Bachelor's degree
• 3 years of experience in product marketing
• Well-organized with attention to detail
• Strong work ethic, ability to operate independently, and a learner mindset
• Ability to take ownership of projects, taking them from idea to execution, to results
• Excellent written and verbal communication skills
• Excellent research and presentation skills
• Technical aptitude and an innate curiosity for figuring things out
• Understand and have mastery of customer personas and journey mapping

PREFERRED JOB QUALIFICATIONS:

• Experience with product marketing in telecommunications
• Basic video editing skills and an understanding of editing software

SCORECARD METRICS:

• Content that generates demand for products (inbound per Quarter TBD)
• Contributes a minimum of 20% to the total lead generation goal

LICENSES/CERTIFICATIONS:

A valid driver's license or ability to access transportation to attend work group and organization meetings is necessary.

PHYSICAL ACTIVITIES AND REQUIREMENTS:

Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions. Ability to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

EQUIPMENT AND MACHINES USED:

Ability to use voicemail, telephone, calculator, computer, printer, and monitors.

ENVIRONMENTAL CONDITIONS:

The employee is not substantially exposed to adverse environmental conditions.

EMPLOYER'S DISCLAIMER:

• All offers of employment are contingent on successful results from a background check. If the results are not acceptable to the company, the company reserves the right to rescind its conditional offer of employment.
• All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
• This job description in no way states or implies that these are the only duties to be performed by the employee holding this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties required by their office.
• This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
• We are an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, martial or veteran status, sexual orientation, or any other legally protected status.