Marketing Brand / Content Strategist

The Bridger Group , comprised of expert-level professionals, excel at tailoring solutions for our client's most challenging imperatives in the areas of Building Products and Commercial Interior Products. We are actively hiring a

part-time

or

full time

Marketing Brand / Content Strategist

to join our

Grand Rapids, Michigan

office. This is not a remote role.

Essential Functions: A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines. Improve brand recognition and reputation, as well as brand building Familiar with keyword placement and SEO. Excellent grammar, writing, proofreading, and editing skills. Knowledge of AP style a bonus. Ability to generate content that inspires action, teaches, and entertains. Self-motivator with strong organizational and intra-personal skills, and a great collaborator. Analyze brand positioning, customer insights, market trends and competitors' activities Shape and communicate our brand vision and mission Monitor market trends, research customer markets and competitors' activities Contribute to creative development to ensure adherence to brand standards, mission, and goals while motivating the target audience to "take action" Improve the brand's reach to new customers, strengthen the brand's connection to existing customers - building brand loyalty Consistently brainstorm to generate new ideas and strategies to move the brand forward Develop comprehensive recruitment marketing strategies and identify key channels to effectively reach and engage with target candidates Lead the social strategy for recruitment marketing on LinkedIn and other platforms Manage marketing strategies including advertising campaigns to effectively drive leads and overall conversions Job Requirements:

Bachelor degree in Marketing or a related field 2 years of Marketing experience Proven working experience as Brand Manager or Associate Brand Manager A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines Self-motivator with strong organizational and intra-personal skills, and a great collaborator Excellent grammar, writing, proofreading, and editing skills Experience with social and email marketing Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Strong analytical skills partnered with a creative mind Data-driven thinking and decision-making Note:

this is not a remote position.

Job Requirements:

Bachelor degree in Marketing or a related field Proven working experience as Brand Manager or Associate Brand Manager A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines Self-motivator with strong organizational and intra-personal skills, and a great collaborator Excellent grammar, writing, proofreading, and editing skills Experience with social and email marketing Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Strong analytical skills partnered with a creative mind Data-driven thinking and decision-making

Note:

this is not a remote position.