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Kaye/Bassman International Corp.

Marketing Brand / Content Strategist Job at Kaye/Bassman International Corp. in

Kaye/Bassman International Corp., Grand Rapids, MI, United States, 49599


The Bridger Group, comprised of expert-level professionals, excel at tailoring solutions for our client's most challenging imperatives in the areas of Building Products and Commercial Interior Products. We are actively hiring a part-time or full time Marketing Brand / Content Strategist to join our Grand Rapids, Michigan office. This is not a remote role.

Essential Functions:
  • A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines.
  • Improve brand recognition and reputation, as well as brand building
  • Familiar with keyword placement and SEO.
  • Excellent grammar, writing, proofreading, and editing skills. Knowledge of AP style a bonus.
  • Ability to generate content that inspires action, teaches, and entertains.
  • Self-motivator with strong organizational and intra-personal skills, and a great collaborator.
  • Analyze brand positioning, customer insights, market trends and competitors' activities
  • Shape and communicate our brand vision and mission
  • Monitor market trends, research customer markets and competitors' activities
  • Contribute to creative development to ensure adherence to brand standards, mission, and goals while motivating the target audience to "take action"
  • Improve the brand's reach to new customers, strengthen the brand's connection to existing customers - building brand loyalty
  • Consistently brainstorm to generate new ideas and strategies to move the brand forward
  • Develop comprehensive recruitment marketing strategies and identify key channels to effectively reach and engage with target candidates
  • Lead the social strategy for recruitment marketing on LinkedIn and other platforms
  • Manage marketing strategies including advertising campaigns to effectively drive leads and overall conversions

Job Requirements:
  • Bachelor degree in Marketing or a related field
  • 2 years of Marketing experience
  • Proven working experience as Brand Manager or Associate Brand Manager
  • A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines
  • Self-motivator with strong organizational and intra-personal skills, and a great collaborator
  • Excellent grammar, writing, proofreading, and editing skills
  • Experience with social and email marketing
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and decision-making

Note: this is not a remote position.

Job Requirements:
  • Bachelor degree in Marketing or a related field
  • Proven working experience as Brand Manager or Associate Brand Manager
  • A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines
  • Self-motivator with strong organizational and intra-personal skills, and a great collaborator
  • Excellent grammar, writing, proofreading, and editing skills
  • Experience with social and email marketing
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and decision-making

Note: this is not a remote position.