Kaye/Bassman is hiring: Marketing Brand / Content Strategist in Grand Rapids

The Bridger Group, comprised of expert-level professionals, excel at tailoring solutions for our client's most challenging imperatives in the areas of Building Products and Commercial Interior Products. We are actively hiring a part-time or full time Marketing Brand / Content Strategist to join our Grand Rapids, Michigan office. This is not a remote role.

Essential Functions:

• A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines.
• Improve brand recognition and reputation, as well as brand building
• Familiar with keyword placement and SEO.
• Excellent grammar, writing, proofreading, and editing skills. Knowledge of AP style a bonus.
• Ability to generate content that inspires action, teaches, and entertains.
• Self-motivator with strong organizational and intra-personal skills, and a great collaborator.
• Analyze brand positioning, customer insights, market trends and competitors' activities
• Shape and communicate our brand vision and mission
• Monitor market trends, research customer markets and competitors' activities
• Contribute to creative development to ensure adherence to brand standards, mission, and goals while motivating the target audience to "take action"
• Improve the brand's reach to new customers, strengthen the brand's connection to existing customers - building brand loyalty
• Consistently brainstorm to generate new ideas and strategies to move the brand forward
• Develop comprehensive recruitment marketing strategies and identify key channels to effectively reach and engage with target candidates
• Lead the social strategy for recruitment marketing on LinkedIn and other platforms
• Manage marketing strategies including advertising campaigns to effectively drive leads and overall conversions

Job Requirements:

• Bachelor degree in Marketing or a related field
• 2 years of Marketing experience
• Proven working experience as Brand Manager or Associate Brand Manager
• A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines
• Self-motivator with strong organizational and intra-personal skills, and a great collaborator
• Excellent grammar, writing, proofreading, and editing skills
• Experience with social and email marketing
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and decision-making

Note: this is not a remote position.

Job Requirements:

• Bachelor degree in Marketing or a related field
• Proven working experience as Brand Manager or Associate Brand Manager
• A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines
• Self-motivator with strong organizational and intra-personal skills, and a great collaborator
• Excellent grammar, writing, proofreading, and editing skills
• Experience with social and email marketing
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and decision-making

Note: this is not a remote position.