Senior Analyst, Integrated Media Investment Job at Publicis Groupe in New York

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Senior Analyst, Integrated Media Investment —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. We are also specifically looking for someone who can live and breathe luxury for the largest luxury brand in the world.

Sound like you? Read on.

What you’ll do:

As a Senior Analyst, you will play a critical role in managing integrated media campaigns for a prestigious luxury client , focusing on digital direct buying and print planning . With a keen understanding of the unique needs of luxury brands and the high-end publisher marketplace, you will ensure that campaigns are flawlessly executed and deliver results that align with the brand's premium positioning. This role demands meticulous attention to detail, strong publisher relationships, and a strategic mindset tailored to luxury audiences.

Responsibilities

Key Responsibilities

Integrated Campaign Management

Digital Buying :

• Manage direct-to-publisher digital campaigns , ensuring alignment with luxury brand standards and goals.

• Partner with premium digital publishers to negotiate placements and secure impactful inventory.

• QA digital campaign materials, including creative specs and placements, to ensure seamless execution and adherence to the client’s luxury aesthetic.

Print Planning :

• Develop and execute print publishing plans tailored to high-end publications, considering audience alignment and premium positioning.

• Support the creation of detailed print recommendations, including cost-out analyses, RFP evaluations, and annual plan comparisons.

• Collaborate with luxury publishers to secure prime placements, ensuring optimal brand visibility in print media.

Pre-Planning and Strategy Development

• Build and issue RFPs to premium publishers across print and digital, ensuring responses meet the expectations of a luxury client.

• Identify strategic opportunities within the luxury publisher marketplace, leveraging insights into audience behavior and platform trends.

• Assist in crafting integrated media recommendations that balance the client’s desire for exclusivity with measurable performance goals.

Activation and Execution

• Work closely with internal and external teams to finalize campaign details, issue insertion orders, and ensure flawless activation for both print and digital campaigns.

• Perform QA checks for all campaign deliverables, ensuring compliance with luxury creative standards and partner specifications.

• Confirm campaign launches, secure proofs of placement (e.g., screenshots or tear sheets), and troubleshoot any issues with luxury publisher partners.

Performance Reporting and Optimization

• Monitor campaign performance across print and digital, focusing on delivering exceptional ROI for a luxury audience .

• Provide actionable insights and highlight campaign successes in reaching affluent consumers.

• Collaborate with publisher partners to identify new opportunities that elevate the client’s brand in the luxury market.

• Manage billing reconciliation in collaboration with our business operations team

Collaboration and Leadership

• Build and maintain strong relationships with top-tier publishers in the luxury space , fostering strategic partnerships that benefit the client.

• Mentor junior team members, ensuring they understand the nuances of working with luxury clients and publishers.

• Lead discussions and presentations internally and with the client, showcasing expertise in the luxury marketplace and integrated campaign strategies.

Qualifications

We are seeking an experienced, detail-oriented professional with a passion for luxury media and a deep understanding of both digital and print channels . The ideal candidate will excel at managing integrated campaigns, navigating relationships with premium publishers, and delivering results that uphold the prestige of a globally recognized luxury client.

• 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider

• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms

• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way

• Strong knowledge of the publisher landscape and active campaign optimization experience

• The ability to organize and manage detailed work

• Strong analytical thinking and mathematical skills

• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others

• A four-year college degree

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $79,000- $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 1/1/2025.