National Beverage
Regional Field Marketing Manager
National Beverage, Lenexa, Kansas, United States,
Job Description
The Field Marketing Manager role is assigned for the development and implementation of the key marketing initiatives for the company's assigned brands. Operating within the organizational hierarchy, this role includes the development of the marketing plan for assigned brands. The Field Marketing Manager will lead formulation of marketing objectives and tactics to support the strategies including a full communications, advertising and promotional program. This position requires a candidate with proven success in multi-cultural marketing.
Core Role and Responsibilities:
Develop a tactical business plan for brand
Complete a competitive analysis including identification of current and potential future threatsProvide insights on specific competitors: marketplace activity, promotional pricing, SWOT analysisDevelop sales forecasting to support the sales goalsCreate SWOT analysis for current packing strategies and sales situationSupport brand plan by channel considering distribution, route-to-market and competitionParticipate within NBC's Marketing Department to define sales goals, brand programming and resource requirements (budgets)Manage expenses and resource managementAssist in determining and measuring KPI's including the tracking of market size, market share and competitive pricing
To determine the brand position:
Identify and define a specific group which creates a competitive advantage for the brand inthe changing market segmentCreate tactical programs designed to increase ACV through current channelsSupport sales organization with plans, incentivesDetermine channel strategy and identify routes to market, packages, pricing to co-exist withinthe current hybrid distribution systemCreate strategy for penetration of multiple channelsProvide product positioning and sales collateralTrain sales team members on street level marketing techniques for the market segmentInteract directly with sales team members across multiple business units, customers and consumergroupsParticipate in the creation of a formalized communication plan for the brand which includes:Trade press packets and ads during key timeframesOutbound e-flashesSample mailings to customers, trade presses and retail buyersStrategic plan for consumer advertisement through all media vehicles: sponsorships, radio, print, and web
Design and execute promotional strategies including:
Participate in the development of brand objectives and strategies and implement the translation ofstrategies to programs and tacticsSampling in target markets: recruiting, hiring, training, or working with outsourced agencyEffectively communicate brand strategies to brand team, sales team and other relevant internal groupsIdentifying and managing three and four star events while identifying and managing consistency of thebrand through team members on two and single star eventsCreate specific marketing initiatives with regard to targeted market segmentsRequirements:
Bachelor's degree in business, marketing or related fieldAt least 5 years of progressive marketing experience, specifically in consumer, preferably beverage or packaged goods marketing.A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns.Proven success in multi-cultural marketing.Outstanding project management and analytical skillsAbility to influence others in cross-functional teams.Experience interviewing, hiring and training promotional staff personnel.Preferred experience managing and negotiating with outside agencies.Exceptional written and verbal communication skills.Familiarity in e-marketing methodologies is a plus.Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).Ability to travel as necessary to manage brand building events.
National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans or sexual orientation.
Company Profile
National Beverage Corp.As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create -- including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® sparkling waters and Rip It® energy drinks.
Headquartered in Ft. Lauderdale, National Beverage has multiple locations throughout the nation. National Beverage . . . the "one-stop beverage shop", trades as FIZZ on the NASDAQ.
The Field Marketing Manager role is assigned for the development and implementation of the key marketing initiatives for the company's assigned brands. Operating within the organizational hierarchy, this role includes the development of the marketing plan for assigned brands. The Field Marketing Manager will lead formulation of marketing objectives and tactics to support the strategies including a full communications, advertising and promotional program. This position requires a candidate with proven success in multi-cultural marketing.
Core Role and Responsibilities:
Develop a tactical business plan for brand
Complete a competitive analysis including identification of current and potential future threatsProvide insights on specific competitors: marketplace activity, promotional pricing, SWOT analysisDevelop sales forecasting to support the sales goalsCreate SWOT analysis for current packing strategies and sales situationSupport brand plan by channel considering distribution, route-to-market and competitionParticipate within NBC's Marketing Department to define sales goals, brand programming and resource requirements (budgets)Manage expenses and resource managementAssist in determining and measuring KPI's including the tracking of market size, market share and competitive pricing
To determine the brand position:
Identify and define a specific group which creates a competitive advantage for the brand inthe changing market segmentCreate tactical programs designed to increase ACV through current channelsSupport sales organization with plans, incentivesDetermine channel strategy and identify routes to market, packages, pricing to co-exist withinthe current hybrid distribution systemCreate strategy for penetration of multiple channelsProvide product positioning and sales collateralTrain sales team members on street level marketing techniques for the market segmentInteract directly with sales team members across multiple business units, customers and consumergroupsParticipate in the creation of a formalized communication plan for the brand which includes:Trade press packets and ads during key timeframesOutbound e-flashesSample mailings to customers, trade presses and retail buyersStrategic plan for consumer advertisement through all media vehicles: sponsorships, radio, print, and web
Design and execute promotional strategies including:
Participate in the development of brand objectives and strategies and implement the translation ofstrategies to programs and tacticsSampling in target markets: recruiting, hiring, training, or working with outsourced agencyEffectively communicate brand strategies to brand team, sales team and other relevant internal groupsIdentifying and managing three and four star events while identifying and managing consistency of thebrand through team members on two and single star eventsCreate specific marketing initiatives with regard to targeted market segmentsRequirements:
Bachelor's degree in business, marketing or related fieldAt least 5 years of progressive marketing experience, specifically in consumer, preferably beverage or packaged goods marketing.A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns.Proven success in multi-cultural marketing.Outstanding project management and analytical skillsAbility to influence others in cross-functional teams.Experience interviewing, hiring and training promotional staff personnel.Preferred experience managing and negotiating with outside agencies.Exceptional written and verbal communication skills.Familiarity in e-marketing methodologies is a plus.Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).Ability to travel as necessary to manage brand building events.
National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans or sexual orientation.
Company Profile
National Beverage Corp.As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create -- including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® sparkling waters and Rip It® energy drinks.
Headquartered in Ft. Lauderdale, National Beverage has multiple locations throughout the nation. National Beverage . . . the "one-stop beverage shop", trades as FIZZ on the NASDAQ.