TEPHRA
Head of Practice, Marketing Analytics
TEPHRA, Santa Clara, California, us, 95053
Description:
Client Interactive is looking for a proven thought leader in marketing analytics to drive the strategy and engage CMOs
Responsibilities:
Responsibilities:
• Develop new offerings and strategy around Marketing Analytics services.
• Enable the sales team to sell Marketing Analytics services.
• Define, Lead and support Execution of Marketing Analytics engagements. Enable project delivery teams with building strong capability in Marketing Analytics services.
• Provide Thought Leadership to our customers in new-age marketing solutions.
• Be a trusted advisor to marketing, product and brand teams for Marketing Analytics solutions
• Enable the global sales team with strategy and collateral to sell Marketing Analytics services.
• Help grow a team with strong competency and capabilities to service customers in this domain.
• Establish relationship with industry leading product and platform vendors in Marketing Analytics space.
• Analyze industry trends, competitive threats, expansion opportunities and internal performance.
• Publish whitepapers, point of views, speak at industry events and promote the Client Interactive brand in Marketing Analytics through thought leadership.
• Partner and co-innovate with our customers starting at the idea stage with Marketing Analytics experiences and then connecting our customer's brands to their customers, employees, and partners.
• Drive innovation in Marketing Analytics both within the unit and with customers
Qualifications:
• Bachelors degree in a related field
• At least 10 years of relevant experience
• Must have delivered keynotes to CMO audience
• Published articles/blogs in Marketing Analytics
Client Interactive is looking for a proven thought leader in marketing analytics to drive the strategy and engage CMOs
Responsibilities:
Responsibilities:
• Develop new offerings and strategy around Marketing Analytics services.
• Enable the sales team to sell Marketing Analytics services.
• Define, Lead and support Execution of Marketing Analytics engagements. Enable project delivery teams with building strong capability in Marketing Analytics services.
• Provide Thought Leadership to our customers in new-age marketing solutions.
• Be a trusted advisor to marketing, product and brand teams for Marketing Analytics solutions
• Enable the global sales team with strategy and collateral to sell Marketing Analytics services.
• Help grow a team with strong competency and capabilities to service customers in this domain.
• Establish relationship with industry leading product and platform vendors in Marketing Analytics space.
• Analyze industry trends, competitive threats, expansion opportunities and internal performance.
• Publish whitepapers, point of views, speak at industry events and promote the Client Interactive brand in Marketing Analytics through thought leadership.
• Partner and co-innovate with our customers starting at the idea stage with Marketing Analytics experiences and then connecting our customer's brands to their customers, employees, and partners.
• Drive innovation in Marketing Analytics both within the unit and with customers
Qualifications:
• Bachelors degree in a related field
• At least 10 years of relevant experience
• Must have delivered keynotes to CMO audience
• Published articles/blogs in Marketing Analytics