VP, Director, Social Media Strategy- A23 Job at IPG Health in New York

JOB SUMMARY The Social Media Director, VP (VPSMD) must be an expert in major consumer social media platforms. The VPSMD is responsible for building and growing a high-performing team, with a culture that focuses on collaboration and inclusion. They are also responsible for managing the day-to-day activities of various social media accounts, ensuring clients' social media strategies are implemented successfully, including community management, social listening, and competitive analysis efforts. The VPSMD will advise on social media best practices, case studies, and key learnings. The VPSMD mentors junior-level team members and provides support to the SVP of Social Media and the overall social media team. The VPSMD will lead strategic efforts such as facilitating Get Social Workshops for clients and managing inter-team relationships. They should embody an EDI mindset, striving for conscious inclusion internally and externally while applying the inQ framework in the strategic development process. ESSENTIAL FUNCTIONS Social Media Possesses an expert level of understanding of the social media landscape and the ability to manage multiple complex social media projects and accounts. Workshop Facilitation Facilitates internal and client workshops. JOB DUTIES / RESPONSIBILITIES Leads social media listening and reporting efforts to uncover conversation topics, trends, and insights. Leads competitive audit and provides analysis on the output. Leads community management and monitoring efforts and provides insights on key learnings. Expert in social media landscape, social media platforms, and current trends. Leads the social conversation to ensure integration into the engagement strategy team and continuity of brand story across channels. Leads social media content development and ensures content adheres to social media best practices, brand guidelines, and agency learnings. Leads complex projects and works with internal and external cross-functional teams in a fast-paced environment; manages and reports on the work, progress, and happenings of the social media team. Leads social media analytics reports. Leads internal and client workshops pertaining to social media and social strategy development. Manages new business pitch requests and delegates to appropriate team members. Leads client relationships and interacts with the client on a regular or as-needed basis to keep them informed on their brand's social media presence and relevant current events that might impact the business. Leads the department and FCBH's social media POV in client presentations, meetings, on the phone, and via email. Leads requests for agency and client social media education, capabilities presentation, and strategic planning process. Supervises junior team members and provides regular feedback as needed. Provides training and guidance to junior team members for achieving specific development goals. Develops protocols and agency standards in social media planning and management. Reviews and manages junior team members' annual performance reviews. Establishes a professional and inclusive culture of mutual respect and high expectations. Leads, influences, and guides internal and external teams on the social media planning process. Manages over a dozen clients and a team of social strategists, skillfully matching tasks to talent and always looking for new opportunities for individual team members to grow. Collaborates with the Finance department on SOWs, hiring needs, and other related topics. Creates a daily working environment that fosters teamwork, collaboration, learning, and inclusivity. EDUCATION DEGREE/DIPLOMA BA/BBA/BS AREA OF STUDY Marketing, Communications, Liberal Arts, English, or Advertising REQUIRED/PREFERRED Preferred EXPERIENCE MINIMUM EXPERIENCE 13+ Year(s) AREA OF EXPERTISE Preferred- Experience managing a growing team Required- Managing multiple social media brands Required- Social media experience working in a regulated Industry KNOWLEDGE, SKILLS, & ABILITIES Platform Expert in all major social media platforms (Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube) and their key functions, policies, and trends. Social Media Tools Expert in social media monitoring and reporting tools, such as Sprout Social, Sprinklr. MS Office Proficient in MS Office Suite (Word, Excel, PowerPoint). COMPETENCIES Communication Excellent verbal, written, and presentation skills, and the ability to listen actively and communicate effectively with key business stakeholders. Time Management Excellent time-management skills with the ability to prioritize and complete tasks to deliver desired outcomes within allotted time frames with minimal or no supervision. Attention to Detail Ability to efficiently allocate cognitive resources to achieve thoroughness and accuracy when accomplishing tasks, no matter how small or large. Organizational Skills Ability to stay organized and focused on different tasks, and use your time, energy, strength, mental capacity, and physical space effectively and efficiently to achieve the desired outcome. Research Ability to gather information about a topic, review that information, and analyze the information in a manner that brings us to a solution. Creativity Ability to think creatively, solve problems, and execute quickly while ensuring activities are rooted in achieving key business objectives. Motivation A self-starter attitude with the ability to proactively take on initiatives to get a job done and bring new ideas to the table. SALARY $160,000 to $230,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. #J-18808-Ljbffr