Acme
Manager - Product Marketing
Acme, Brooklyn, New York, United States, 11210
The Manager - Product Marketing will play a pivotal role in driving the growth and success of our product portfolio. This role combines strategic thinking with hands-on execution, making it ideal for someone who thrives in a dynamic fast-paced environment. As part of our Marketing Team, this role will be responsible for planning, organizing, and managing product development projects from inception to completion. Your goal is to optimize the performance of our product lineup by understanding market trends and analyzing consumer behavior.
This role will collaborate closely with cross-functional teams to ensure that each product meets our high-quality standards and aligns with our brand vision. Additionally, this role will be tasked with monitoring product performance, conducting market research, and leveraging insights to refine our offerings and maximize profitability.
What You Will Do At Acme:
Develop and lead product development project plans, timelines, and budgets in collaboration with team members and stakeholders. Communicate project updates and ensure project goals are met on time and within budget. Collaborate effectively with cross-functional teams to ensure successful product rollouts. Manage and coordinate product packaging revisions and oversee the development of new packaging to enhance brand presentation. Create advertising/promotional material or marketing content by collaborating with appropriate team members, e.g., prepare/update web content, Sell Sheets, Product Catalogues, POS materials for Sales Team, etc. Assist in the management of company and product content across marketing collateral. Act as a resource for senior marketing professionals/management and sales staff by providing insights and recommendations. Conduct consumer behavior analysis and market research to identify trends, preferences, and opportunities. Using insights to drive product strategy and development. Create and analyze spreadsheets, interpret ROI and KPI metrics, and use data to optimize product performance and marketing strategies. Use data-driven insights to guide product strategy and development, ensuring alignment with consumer trends and market demand. Support and pitch in with promotional activities, community outreach, and public relations events to boost brand visibility and consumer engagement. Stay updated on industry trends, competitor activities, and customer feedback to drive continuous product and process improvement. Identify and evaluate new product opportunities based on market research findings. Other duties as assigned. About You
Your Education & Experience:
Bachelor's Degree in Marketing, Business, or related field. 5+ years of experience in product management, marketing, or related field. 3+ years of experience working in food, CPG, or related industries with a focus on product management of consumer durable or consumable pro. Demonstrated success in managing product development projects and executing marketing strategies in a consumer-facing industry. Good understanding of marketing elements, principles, and market research methods. Your Skills & Abilities:
Strong understanding of the marketing mix, product lifecycle management, and go-to-market strategies. Analytical mindset with experience in data analysis and interpretation of ROI/KPI metrics to drive actionable insights. Excellent project management skills with the ability to manage multiple projects simultaneously in a fast=paced environment. Excellent organizational skills, attention to detail, and ability to meet deadlines under pressure. Strong interpersonal skills with a team-oriented mindset, capable of working effectively with cross-functional teams. Excellent written and verbal communication skills, with the ability to influence stakeholders and collaborate across departments. Skilled at conducting market research, gathering consumer insights, and creating compelling business cases. Familiarity with market principles, consumer behavior analysis, and product development processes. Ability to think creatively, solve complex problems, and develop innovative solutions. Proficiency in MS Office with solid computer skills. Strong digital literacy and comfort working with various marketing and project management software. Possess a results-oriented attitude. Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer. Travel required for this role (market checks, consumer research, trade shows, etc.) Exposure to cold working environment; temperature between 38-45 degrees Fahrenheit. Must be able to lift up to 50 pounds at times. Health & Safety Requirements:
Observe and follow all safety rules. Wear required PPE. Follow mandated OSHA regulations. Report all incidents including near misses immediately. Compensation Range: $108,000 - $140,000 annually.
*This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs.
What's In It For You:
Competitive compensation including annual discretionary bonus. Opportunity to choose the medical plan that works best for your family. Flexible spending accounts (Medical + Dependent Care). Health Savings Account option with quarterly employer contributions. 401(k). Dental Insurance. Vision Insurance. Company Sponsored Group Term Life. Voluntary Life Insurance options for you and your dependents. Paid time off including company and floating holidays. Tuition Reimbursement. Paid Parental Leave. CASH employee referral program. Our Acme Legacy & Culture: Acme Smoked Fish is a seafood processor, purveyor, distributor and more, built on a foundation of quality, innovation, long lasting relationships, passion, and positive stewardship to our seafood communities. As the largest specialty smoked seafood company in the United States, we stand committed to providing the very best smoked seafood delicacies to our customers, near and far, and take great pride in being at the forefront of the seafood sustainability movement. Our authenticity has transcended from generation to generation and we pursue excellence in everything we produce and everyone we employ. We stand committed to our Values and our culture, providing us the opportunity to serve our friends and neighbors. Acme manufactures and distributes its products in the U.S. under four core brands (Acme, Blue Hill Bay, Ruby Bay, and Spence) and private labels through leading retail and food service institutions. The company operates manufacturing sites in New York, North Carolina, Florida, Massachusetts, South America and Europe.
Ethics Statement: Acme Smoked Fish Corporation is committed to creating a diverse and inclusive workplace that fosters respect, collaboration, and innovation. We value the contributions of every employee and expect them to uphold the highest standards of ethical conduct and professional integrity. We are an equal opportunity employer. We do not tolerate or practice any form of discrimination, harassment, or misconduct based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other protected characteristic. We comply with all applicable laws and regulations regarding labor rights, human rights, environmental protection, and data privacy.
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Job Family Marketing Pay Type Salary
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This role will collaborate closely with cross-functional teams to ensure that each product meets our high-quality standards and aligns with our brand vision. Additionally, this role will be tasked with monitoring product performance, conducting market research, and leveraging insights to refine our offerings and maximize profitability.
What You Will Do At Acme:
Develop and lead product development project plans, timelines, and budgets in collaboration with team members and stakeholders. Communicate project updates and ensure project goals are met on time and within budget. Collaborate effectively with cross-functional teams to ensure successful product rollouts. Manage and coordinate product packaging revisions and oversee the development of new packaging to enhance brand presentation. Create advertising/promotional material or marketing content by collaborating with appropriate team members, e.g., prepare/update web content, Sell Sheets, Product Catalogues, POS materials for Sales Team, etc. Assist in the management of company and product content across marketing collateral. Act as a resource for senior marketing professionals/management and sales staff by providing insights and recommendations. Conduct consumer behavior analysis and market research to identify trends, preferences, and opportunities. Using insights to drive product strategy and development. Create and analyze spreadsheets, interpret ROI and KPI metrics, and use data to optimize product performance and marketing strategies. Use data-driven insights to guide product strategy and development, ensuring alignment with consumer trends and market demand. Support and pitch in with promotional activities, community outreach, and public relations events to boost brand visibility and consumer engagement. Stay updated on industry trends, competitor activities, and customer feedback to drive continuous product and process improvement. Identify and evaluate new product opportunities based on market research findings. Other duties as assigned. About You
Your Education & Experience:
Bachelor's Degree in Marketing, Business, or related field. 5+ years of experience in product management, marketing, or related field. 3+ years of experience working in food, CPG, or related industries with a focus on product management of consumer durable or consumable pro. Demonstrated success in managing product development projects and executing marketing strategies in a consumer-facing industry. Good understanding of marketing elements, principles, and market research methods. Your Skills & Abilities:
Strong understanding of the marketing mix, product lifecycle management, and go-to-market strategies. Analytical mindset with experience in data analysis and interpretation of ROI/KPI metrics to drive actionable insights. Excellent project management skills with the ability to manage multiple projects simultaneously in a fast=paced environment. Excellent organizational skills, attention to detail, and ability to meet deadlines under pressure. Strong interpersonal skills with a team-oriented mindset, capable of working effectively with cross-functional teams. Excellent written and verbal communication skills, with the ability to influence stakeholders and collaborate across departments. Skilled at conducting market research, gathering consumer insights, and creating compelling business cases. Familiarity with market principles, consumer behavior analysis, and product development processes. Ability to think creatively, solve complex problems, and develop innovative solutions. Proficiency in MS Office with solid computer skills. Strong digital literacy and comfort working with various marketing and project management software. Possess a results-oriented attitude. Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer. Travel required for this role (market checks, consumer research, trade shows, etc.) Exposure to cold working environment; temperature between 38-45 degrees Fahrenheit. Must be able to lift up to 50 pounds at times. Health & Safety Requirements:
Observe and follow all safety rules. Wear required PPE. Follow mandated OSHA regulations. Report all incidents including near misses immediately. Compensation Range: $108,000 - $140,000 annually.
*This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs.
What's In It For You:
Competitive compensation including annual discretionary bonus. Opportunity to choose the medical plan that works best for your family. Flexible spending accounts (Medical + Dependent Care). Health Savings Account option with quarterly employer contributions. 401(k). Dental Insurance. Vision Insurance. Company Sponsored Group Term Life. Voluntary Life Insurance options for you and your dependents. Paid time off including company and floating holidays. Tuition Reimbursement. Paid Parental Leave. CASH employee referral program. Our Acme Legacy & Culture: Acme Smoked Fish is a seafood processor, purveyor, distributor and more, built on a foundation of quality, innovation, long lasting relationships, passion, and positive stewardship to our seafood communities. As the largest specialty smoked seafood company in the United States, we stand committed to providing the very best smoked seafood delicacies to our customers, near and far, and take great pride in being at the forefront of the seafood sustainability movement. Our authenticity has transcended from generation to generation and we pursue excellence in everything we produce and everyone we employ. We stand committed to our Values and our culture, providing us the opportunity to serve our friends and neighbors. Acme manufactures and distributes its products in the U.S. under four core brands (Acme, Blue Hill Bay, Ruby Bay, and Spence) and private labels through leading retail and food service institutions. The company operates manufacturing sites in New York, North Carolina, Florida, Massachusetts, South America and Europe.
Ethics Statement: Acme Smoked Fish Corporation is committed to creating a diverse and inclusive workplace that fosters respect, collaboration, and innovation. We value the contributions of every employee and expect them to uphold the highest standards of ethical conduct and professional integrity. We are an equal opportunity employer. We do not tolerate or practice any form of discrimination, harassment, or misconduct based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other protected characteristic. We comply with all applicable laws and regulations regarding labor rights, human rights, environmental protection, and data privacy.
Other details
Job Family Marketing Pay Type Salary
Apply Now