Marketing Director - EV/Clean Tech
Optiwatt, San Francisco, CA, United States
Description:
Our mission (share it!):
Optiwatt’s mission is to reverse global warming through the advancement of electric vehicle adoption. We make electric vehicle ownership cheaper, simpler, and more impactful by building towards the world’s largest network of connected and intelligent electric vehicles to balance the electric grid. Our investors are some of the most active impact investing firms out there, and we hold ourselves accountable to each other and the future generations of this planet. Do you want to straddle the intersection of technology and purpose on our growth trajectory to 1,000,000 cars and beyond? We hope so.
Our culture (thrive in it!):
"We're a small team of genuinely ethical people driven by helping others and our planet. And we love our virtual mini-golf tournaments." - Casey
"I love the people here like a family. We work hard and our meme game is strong. It is a flat, collaborative organization, I pitch directly to the CEO and feel heard, even when it's outside my specialty." - Nina
"We love what we do, which makes it feel more like a fun weekend project than work. And after all the features have been deployed, we disc golf." - Danny
"The culture is fun, full of hope and excitement. The office is always full of jokes and discussion about how we can better ourselves and the electric grid." - Ben
Your impact (grow it!):
As a growth marketer at Optiwatt, you will be directly responsible for connecting thousands of electric vehicles to our energy supply, reducing CO2 emissions and preventing grid blackouts. First, you will undergo efforts to understand the customer, in order to better segment and address market needs. You will survey existing and prospective customers to understand their pain points and identify trends, while keeping your finger on the pulse of the modern zeitgeist to remain topical in your consumer outreach. Next, you will evaluate a holistic marketing funnel across digital advertising, app store advertising, search engine optimization, influencer campaigns, referral programs, email marketing, product A/B tests, B2B partnerships, direct mail initiatives, and much more. You will transform this analysis into data-driven recommendations that consistently move the needle towards Optiwatt’s lofty growth targets. Finally, you will push the boundaries of Optiwatt’s future marketing initiatives, by ideating, prioritizing, testing, and evaluating new ideas for customer acquisition. You will be creative in how you build and represent the Optiwatt brand, as you work diligently alongside the rest of our marketing team who are hungry to make an impact on our customers and the planet. Whether you are entry level or have a few years of marketing experience under your belt, you will be principally driven by one single metric: growth. If you are excited to obsess over customer acquisition, activation, and retention, to enhance electrification around the globe, we want to hear from you.
Here’s some exciting stuff you'll be working on:
- Identify value propositions that will resonate with specific customer segments and test combinations of creative assets, digital advertising channels, and demographic targeting data to achieve campaign results.
- Analyze trends in user behavior, campaign performance, and channel efficacy to optimize costs, seize opportunities, and inform roadmap iteration.
- Brainstorm new channels, partnerships, or approaches that Optiwatt could leverage to maximize its user, financial, or impact metrics.
- Prioritize a backlog of ideas with imperfect information to estimate the likelihood of success, then execute on that plan regardless of experience.
- Strategize at the highest level in the morning, but also be willing to put boots on the ground in the afternoon, utilizing a scrappy desire to meaningfully translate growth into action regardless of seniority or personal preferences.
- Supply team with reports on needs, problems, interests, competitive activities, and potential for new products and services.
- Keep abreast of best practices and promotional trends.
- Continuously improve through feedback, as an individual, team, and organization.
- Represent Optiwatt’s ethics, mission, and values with the highest level of integrity.
Requirements:
You are someone who is….
- Excited to work on any of the following; electric vehicles, the electric grid, technology, climate change reduction.
- Proven through work experience in marketing, analytics, or related fields.
- Ability to manage teams, agencies, and contractors simultaneously.
- Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as SQL, Python, Data Studio, Amplitude, and more.
- Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth.
- Efficient in designing and executing tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time.
- Ability to create budgets, forecast, and executive reports.
- Excellent in demonstrating technical, negotiation, and communication skills under pressure.
- Organized in prioritization, communication, and time management.
- A natural communicator, able to process customer information, establish rapport, and appreciate feedback.
- Educated, with a minimum of a bachelor’s degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success).
You might be able to help with... (not at all required)
- Graphic design - do you happen to know Illustrator, Photoshop, XD, Figma, Canva, etc?
Benefits:
Grow with us
We raised $17M dollars in late 2023 from some of the most reputable names in venture capital, impact investing, and government grants: Google Ventures, Navitas Capital, Urban Innovation Fund, Active Impact Investments, and the California Energy Commission. Our Series B is right around the corner, and there is IPO-level scale in this space, so get in on the first floor right before we explode. We have our sights set on the stars, so if you're interested in growth potential, the sky's the limit here at Optiwatt.
We invest in your growth because we know that even if you aren’t with us forever, empowering you to better tackle climate change helps all of us. The best part of working in the clean technology industry is the enormous collaboration between companies, founders, investors, and yes, even utilities. Everyone is driven by the same goal: reduce global warming and move us towards a truly sustainable future.
We encourage you to step outside of your role and show us what you can do. Ask for opportunity and you will receive it, offer up ideas and you will be heard. We desire to match people with work that excites them the most, and we will support you in your journey to learn and grow to accomplish that goal.
If your resume doesn't quite fit these job requirements, please apply anyway and tell us where you think you could help us! Climate change and grid stability are enormous problems and we would love help from talented people with any background.
Shine with us
The salary range for this job is $150,000 to $220,000, plus equity compensation dependent on experience.
Optiwatt is a small startup that offers competitive salaries and benefits to all employees, rivaling the giants of the tech world. Some of these amazing perks include:
- Ability to work fully remote, hybrid, or in-person in San Francisco (Office on Market and Van Ness).
- Flexible work hours, and we mean it. We want you to work when you are most productive, no matter if you are a night owl, early bird, or live in a different US time zone.
- Stock options dependent on experience and salary flexibility.
- Year-end employee bonuses.
- Healthcare (PPO - Health and Dental).
- Unlimited paid vacation/sick leave, including a mandatory 10 days off per year.
- Yearly company retreats to far-away places (we are hitting Lake Tahoe and Ecuador this year!).
- Paid paternity/maternity leave.
- Paid career development opportunities (learn a skill!).
- Expensed home office supplies, work travel, team entertainment, etc. as necessary.
- Optional participation in monthly virtual gaming half-days (the last winner got an Oculus!).