ziprecruiter
Marketing Manager - EV/Clean Tech
ziprecruiter, San Francisco, California, United States, 94199
Job Description
Do you have the skills to fill this role Read the complete details below, and make your application today. Description: Our mission (share it!): Optiwatt’s mission is to reverse global warming through the advancement of smart device adoption. We started by making electric vehicle ownership cheaper, simpler, and more impactful, by building North America's largest network of connected and intelligent cars to balance the electric grid. Next, we expanded into smart thermostats, to revolutionize HVAC intelligence and help put dollars to degrees. But we are still just getting started, as there are a myriad of devices within today's increasingly connected home, and utilities are feeling the stress of rapid electrification across industries. Our investors are some of the most active impact investing firms out there, and we hold ourselves accountable to each other and the future of this planet. Do you want to straddle the intersection of technology and purpose on our growth trajectory to 1,000,000 connected homes and beyond? We hope so. Your impact (grow it!): As a Client/Field Marketing Manager at Optiwatt, you will be directly responsible for connecting millions of residential IoT devices to North America’s energy and distribution systems over the next few years, drastically reducing CO2 emissions and preventing grid blackouts. Optiwatt is already the largest telematics-based managed charging platform on the continent, pioneering software products that enable data insights, convenience, and bill savings across 100,000+ users of electric vehicles, smart thermostats, and more, but we are determined to extend that lead, with your help. Your primary directives at Optiwatt will be as follows: Lead the deployment of utility program marketing budgets in specific geographies (big and small, urban and rural) to hit enrollment targets for a device category (EVs, thermostats, etc.) based on sales contracts. Manage a broad omnichannel creative pipeline, working to build a template asset library that makes campaigns repeatable, scalable, and successful while tailoring the look and feel to utility communications and brand team feedback. Launch and iteratively improve acquisition strategies across the broadest channel mix possible at Optiwatt, touching traditional media (TV/print/web), digital (social, search, app, display), physical (signage, direct mail, EDDM), and field marketing (event, guerrilla, affiliate, referral). Build meaningful, lasting relationships with all utility clients that purchase marketing services from Optiwatt, working to influence sales contracts, set initial expectations, conduct project management, adjust timelines, report on progress, and most importantly, deliver results that impress. Requirements: You are someone who is… Excited to work on any of the following; electric vehicles, smart thermostats, the electric grid, technology, climate change reduction. Proven through work experience in marketing, analytics, product, growth, or related fields. Comfortable with a variety of productivity tools, including excellent knowledge of MS Office and Google Workspace. Knowledgeable of the digital tracking architectures that inform cutting-edge digital conversion campaigns, such as iOS SKAN, MMPs (Adjust/AppsFlyer), Google Tag Manager, Google Analytics, Google Optimize, UTM parameters, deeplinking, and more. Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as PostgreSQL, Python, Data Studio, Amplitude, Mixpanel, Hotjar, and more. Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth. Familiar with operation of push, SMS, and email campaigns through CEPs such as Klaviyo, Braze, MoEngage, or others. Efficient in designing and executing A/B tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time. Highly motivated, target driven, with a proven track record in marketing and a desire to grow yourself within Optiwatt by pulling in work that excites you. Excellent in demonstrating technical, negotiation, and communication skills under pressure. Organized in prioritization, communication, and time management. A natural communicator, able to process customer information, establish rapport, and appreciate feedback. Educated, with a minimum of a bachelor’s degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success). Benefits: Grow with us We raised $17M dollars in late 2023 from some of the most reputable names in venture capital, impact investing, and government grants: Google Ventures, Navitas Capital, Urban Innovation Fund, Active Impact Investments, and the California Energy Commission. Our Series B is right around the corner, and there is IPO-level scale in this space, so get in on the first floor right before we explode. We have our sights set on the stars, so if you're interested in growth potential, the sky's the limit here at Optiwatt. If your resume doesn't quite fit these job requirements, please apply anyway and tell us where you think you could help us! Climate change and grid stability are enormous problems and we would love help from talented people with any background. The salary range for this job is $110,000 to $160,000, plus equity compensation dependent on experience.
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Do you have the skills to fill this role Read the complete details below, and make your application today. Description: Our mission (share it!): Optiwatt’s mission is to reverse global warming through the advancement of smart device adoption. We started by making electric vehicle ownership cheaper, simpler, and more impactful, by building North America's largest network of connected and intelligent cars to balance the electric grid. Next, we expanded into smart thermostats, to revolutionize HVAC intelligence and help put dollars to degrees. But we are still just getting started, as there are a myriad of devices within today's increasingly connected home, and utilities are feeling the stress of rapid electrification across industries. Our investors are some of the most active impact investing firms out there, and we hold ourselves accountable to each other and the future of this planet. Do you want to straddle the intersection of technology and purpose on our growth trajectory to 1,000,000 connected homes and beyond? We hope so. Your impact (grow it!): As a Client/Field Marketing Manager at Optiwatt, you will be directly responsible for connecting millions of residential IoT devices to North America’s energy and distribution systems over the next few years, drastically reducing CO2 emissions and preventing grid blackouts. Optiwatt is already the largest telematics-based managed charging platform on the continent, pioneering software products that enable data insights, convenience, and bill savings across 100,000+ users of electric vehicles, smart thermostats, and more, but we are determined to extend that lead, with your help. Your primary directives at Optiwatt will be as follows: Lead the deployment of utility program marketing budgets in specific geographies (big and small, urban and rural) to hit enrollment targets for a device category (EVs, thermostats, etc.) based on sales contracts. Manage a broad omnichannel creative pipeline, working to build a template asset library that makes campaigns repeatable, scalable, and successful while tailoring the look and feel to utility communications and brand team feedback. Launch and iteratively improve acquisition strategies across the broadest channel mix possible at Optiwatt, touching traditional media (TV/print/web), digital (social, search, app, display), physical (signage, direct mail, EDDM), and field marketing (event, guerrilla, affiliate, referral). Build meaningful, lasting relationships with all utility clients that purchase marketing services from Optiwatt, working to influence sales contracts, set initial expectations, conduct project management, adjust timelines, report on progress, and most importantly, deliver results that impress. Requirements: You are someone who is… Excited to work on any of the following; electric vehicles, smart thermostats, the electric grid, technology, climate change reduction. Proven through work experience in marketing, analytics, product, growth, or related fields. Comfortable with a variety of productivity tools, including excellent knowledge of MS Office and Google Workspace. Knowledgeable of the digital tracking architectures that inform cutting-edge digital conversion campaigns, such as iOS SKAN, MMPs (Adjust/AppsFlyer), Google Tag Manager, Google Analytics, Google Optimize, UTM parameters, deeplinking, and more. Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as PostgreSQL, Python, Data Studio, Amplitude, Mixpanel, Hotjar, and more. Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth. Familiar with operation of push, SMS, and email campaigns through CEPs such as Klaviyo, Braze, MoEngage, or others. Efficient in designing and executing A/B tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time. Highly motivated, target driven, with a proven track record in marketing and a desire to grow yourself within Optiwatt by pulling in work that excites you. Excellent in demonstrating technical, negotiation, and communication skills under pressure. Organized in prioritization, communication, and time management. A natural communicator, able to process customer information, establish rapport, and appreciate feedback. Educated, with a minimum of a bachelor’s degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success). Benefits: Grow with us We raised $17M dollars in late 2023 from some of the most reputable names in venture capital, impact investing, and government grants: Google Ventures, Navitas Capital, Urban Innovation Fund, Active Impact Investments, and the California Energy Commission. Our Series B is right around the corner, and there is IPO-level scale in this space, so get in on the first floor right before we explode. We have our sights set on the stars, so if you're interested in growth potential, the sky's the limit here at Optiwatt. If your resume doesn't quite fit these job requirements, please apply anyway and tell us where you think you could help us! Climate change and grid stability are enormous problems and we would love help from talented people with any background. The salary range for this job is $110,000 to $160,000, plus equity compensation dependent on experience.
#J-18808-Ljbffr