FREELANCE SOCIAL MEDIA CONTENT STRATEGIST

A Freelance Social Media Strategist creates, manages and implements strategic plans for various pharmaceutical and health care-related campaigns and Client projects on social media. This role requires a creative and strategic storyteller who has experience in healthcare communications, and who can critically evaluate brand plans to develop social strategies, drive social listening efforts, and develop insights related to performance analytics.

Responsibilities include, but are not limited to:

• Continuous monitoring of social media posts
• Conduct thorough audits of current social media practices and performance
• Develop and implement comprehensive social media strategies for Client projects and initiatives

• Drive social listening activities and efforts based on Client's unique needs to develop thoughtful reports and analyses

• Work closely with various departments to ensure alignment and integration of social media initiatives, improving cross-functional collaboration

• Create insights based on Client project metrics to evaluate the success of social media activities and guide future strategies and help define key performance indicators

• Oversee and optimize paid social media campaigns across all social channels, and establish targeting profiles to ensure KPIs can be achieved

Qualifications:

• Must have proven work experience as a Content Strategist, Content Manager or similar role for healthcare advertising/medical communications agency
• Well-versed in US Data Privacy laws within the healthcare field and have a strong knowledge of related restrictions and requirements around protected health information.
• Experience with Reddit AMA Events

• In-depth knowledge of social platforms including but not limited to: Linkedin, X, Facebook, TikTok, Instagram, Reddit, YouTube

• Experience collaborating with cross agency teams
• Knowledge of Content Management Systems, like Sprout, Hootsuite, Khouros, Brandwatch
• Experience using social media for business including META Business Suite, X for Business, Linkedin, YouTube and Google ads

• Solid writing and editing skills in English
• Time-management skills
• Ability to guide and motivate team members
• 3-4 years experience working in med comm, pharma advertising required