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Syntricate Technologies

Marketing Manager in New York, NY

Syntricate Technologies, New York, NY, United States

Job Title - Marketing Manager
Location - New York, NY, 10018, Hybrid (Max 2 days/week)
Duration -09/16/2024 to 12/15/2024 (Extension Possible)
Req ID - 14377190

Job Description:
  • The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.

Major Duties and Responsibilities:
  • Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.
  • Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTP/API).
  • Ensure the overall success of daily operations.
  • Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).
  • Actively participate in weekly production meetings with cross-functional team members.
  • Set up email deployments, including A/B subject line testing and send-time optimized deployments.
  • Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting).
  • Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.

Basic Qualifications:
  • Bachelor's Degree in Marketing, Analytics, or a related field.
  • 3+ years of experience.
  • Experience managing activities across multiple team members/functions.
  • Experience using a trafficking tool or production management software to coordinate activities.
  • Ability to problem-solve and exercise critical thinking in a technical environment.
  • Ability to work in a fast-paced environment and manage multiple projects from start to finish.
  • Strong project management skills, including the ability to prioritize tasks.
  • Excellent interpersonal skills; capable of supporting a team environment.
  • Detail-oriented and process-oriented.
  • Proficient with targeting tools (Unica 12 preferred).
  • Proficient in Microsoft Office.
  • Adobe Analytics preferred.
  • QA email rendering and functionality.
  • Troubleshoot and resolve data-related issues.
  • Perform data testing.
  • Circulate proofs for approval.

Preferred Qualifications:
  • Experience with SQL.
  • Customer digital targeting experience.
  • Experience with Unica IBM 10/12.
  • Experience with Oracle Responsys.