Senior Digital Marketing Manager

A family owned Digital Marketing Company specializing in paid search and social media marketing is looking for an experienced Senior Digital Marketing Manager to lead our digital strategy across platforms, optimize paid search campaigns, and improve ROI for clients. This role requires strategic vision, strong analytical skills, and deep expertise in PPC management.Responsibilities:Lead, train, and manage a team of PPC associates .Manage and optimize PPC campaigns (Google/Bing, and Social Media)Oversee tag management and feed optimization for client accountsProvide data-driven insights and regular performance reportsCollaborate with cross-functional teams on creative and strategyStay updated on industry trends and evolving marketing toolsUtilize GA4 to monitor, analyze, and report on campaign performance and website traffic.Implement and manage conversion tracking and offline conversion tracking to accurately measure and assess campaign impact.Qualifications:3-5 years of experience in digital marketing, with a focus on paid mediaExpertise in Google AdsStrong analytical mindset, comfortable with data analysis toolsProven success in managing large-scale budgetsExcellent communication skills, both written and verbalLeadership experience is a plus