AB Hires and Consulting is hiring: Marketing Specialist in Wayne
AB Hires and Consulting - Wayne, NJ, United States, 07470
Work at AB Hires and Consulting
Overview
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Overview
- Digital Advertising & SEO:
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video).
- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic rankings.
- Analyze website traffic and campaign performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Social Media Marketing:
- Develop and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging content, schedule posts, and monitor social media interactions.
- Track social media performance and adjust strategies to maximize engagement and conversions.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads and drive customer engagement.
- Develop email content, segment audiences, and optimize open and click-through rates.
- Monitor and analyze email marketing performance using tools like Mailchimp, HubSpot, or Klaviyo.
- Website Management & Development:
- Maintain and update the company website to ensure a seamless user experience.
- Collaborate with designers and developers to improve site functionality and performance.
- Implement conversion rate optimization (CRO) strategies to enhance lead generation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing, preferably in a fast-paced environment.
- Strong proficiency in Google Ads, SEO, social media marketing, and email marketing.
- Experience with website content management systems (e.g., WordPress, Shopify, Wix).
- Knowledge of analytics tools like Google Analytics, Ahrefs, or SEMrush.
- Excellent writing, editing, and communication skills.
- Ability to multitask, meet deadlines, and adapt to changing priorities.