Senior Marketing Associate, Events

The Role

GovExec is seeking a Senior Marketing Associate to join our Events team. The Events team hosts 200+ virtual and in-person events each year, including custom client-branded experiences and editorial programs for Government Executive, Nextgov/FCW, Defense One, Route Fifty, and Washington Technology.

As the Senior Marketing Associate for Events, your day-to-day will include writing email copy, social media, audience communication, market research, and audience and client engagement. In this role, you will execute comprehensive marketing strategies, including email and social media marketing, digital advertising, and more.

This role will primarily focus on digital event marketing for webcasts and other virtual programs. Opportunity to market in-person events as the role develops.

Responsibilities

• Plan and execute marketing campaigns focused on successful audience recruitment based on client goals
• Create engaging marketing copy across emails and social media to recruit event registrants and attendees.
• Employ email best practices for send times, subject lines, list segmentation, format and deliverability.
• Assess open rates and click-through rates to shape email distribution strategy.
• Manage communication with internal and external stakeholders to establish and exceed program objectives.
• Track registration pacing and event show rates
• Develop strong understanding of public sector event space
• Staff in-person events in the Washington, DC area

Qualifications

• Bachelor's degree in a related field.
• 1-3 years of experience in marketing role
• Strong written and verbal communication skills.
• Ability and interest to learn new skills and technology
• Proficient with Microsoft Excel, Gmail, and Google Drive.
• Experience with HTML and email marketing through previous marketing role
• Familiarity with Sailthru or similar email system
• Experience with social media is a plus
• Familiarity with Adobe Suite is a plus.

About GovExec:

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or San Diego.

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is $50,000 to $60,000 per year.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.

Job Industries

• Other