Marketing Coordinator

Scope:Manage and oversee the company's e-store operations, ensuring efficient user experience.Coordinate production tasks that support the execution of impactful marketing campaigns.Craft compelling and creative copy for various marketing materials and content production.Collaborate with the marketing team to provide tools and resources that support organizational success.Contribute to the development and implementation of innovative marketing strategies and initiatives.Key Responsibilities:Production Coordination:Collaborate with the marketing and creative teams to plan, schedule, and execute content production (photo, video, and other multimedia).Act as a liaison between departments to ensure timely delivery of assets and ensure alignment with project timelines.Oversee copywriting efforts, assisting with the creation of compelling and accurate content.Coordinate creative resources for campaigns, maintaining brand consistency across all content.Editor/Proofer:Review and proofread all marketing materials, ensuring clarity, grammar, and tone are aligned with brand standards.Ensure content accuracy and adherence to brand guidelines before publishing or distributing materials.Copywriting Support:Provide copywriting support for marketing campaigns and promotions, leveraging AI tools to enhance content generation, streamline workflows, and ensure messaging aligns with brand voice and strategy.E-Store Management:Oversee and manage the company's internal store, which provides employees access to branded merchandise, company gear, and other promotional items.Ensure the store is consistently updated with relevant products, managing inventory levels and coordinating with suppliers as needed.Monitor employee engagement with the store, gathering feedback and making recommendations to improve the selection, user experience, and overall efficiency of the internal e-commerce platform.Coordinate promotional campaigns or incentives to boost employee participation and engagement with the store.Local Listings Management:Ensure the accuracy of the company's business listings across all relevant platforms (Google My Business, Yelp, etc.).Maximize backlink opportunities by ensuring the business is listed in appropriate local directories and partner sites.Regularly audit and update business information, including hours, locations, and contact details, to ensure consistency across the web.Sales Support Tools Expert:Serve as the point person for the management and use of sales support tools, including MediaValet and OneDay.Manage the organization and accessibility of media assets to support marketing and sales efforts.The duties and responsibilities listed above are representative of the nature and level of work assigned and are not necessarily all inclusive.Education and Experience Required:Associates degree required 2-4 years of experience in marketing coordination, content creation, or a related role.Strong project management and organizational skills.Must have excellent skills in oral and written communication. Proven ability to manage multiple tasks and deadlines in a fast-paced environment.Familiarity with creative production processes (photo, video, multimedia).Strong attention to detail and a passion for delivering high-quality content.Experience with copywriting and editing, with a focus on marketing content.Ability to work collaboratively across departments and with external vendors.Strong problem-solving skills and a proactive approach to tackling challenges.Experience using Wrike or similar project management platforms. Must complete and pass a state required background study.Able to physically perform the duties required by the position.Required to have the ability to read, write and speak English well enough to communicate with staff, residents and visitors.Reports To: Director of Marketing