SmartRent
Director, Digital Marketing (Website Strategy and Marketing Operations)
SmartRent, Scottsdale, Arizona, us, 85261
Who We Are
Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is the leading provider of smart home and property operations solutions for the rental housing industry.
We're doing big things in the proptech world! SmartRent has been recognized as a winner of HousingWire's Tech100 Real Estate awards in 2021, 2022, and 2023 for the most innovative tech company serving the mortgage and real estate industries; named on Deloitte's 2023 Technology Fast 500™ list of fastest-growing companies -and we're just getting started.
Job Description
As Director, Digital Marketing you will report to the CMO and manage a small team leading the department's website strategy, marketing automation, SEO/SEM, department operations and reporting. As the head of website strategy, you will be responsible for developing and executing a comprehensive web marketing strategy to create, engage and convert traffic to smartrent.com, including a replatform of the website in 2025. As the head of marketing operations, you will ensure the smooth functioning and consistent optimization of the marketing function, following the user journey from lead acquisition to maturity. You will collaborate with stakeholders throughout the organization to determine how marketing's technology platforms can add value, create efficiencies and drive revenue. This position requires a combination of leadership, strategic thinking, and technical expertise to drive marketing excellence within the organization.
Responsibilities
Website Strategy Oversee the website and ensure it is a compelling sales and marketing tool for the organization. Optimize website content for SEO best practices and keyword optimization to improve website visibility and performance. Redesign and replatform the website in 2025. Marketing Automation
Manage marketing automation, develop KPIs, conduct A/B testing, report on results and make recommendations to optimize email marketing performance. Collaborate with growth marketing to develop, implement, and manage campaigns that promote the SmartRent brand, drive website traffic and acquire new leads. Marketing Operations
Evaluate and ensure digital marketing tech stack is effective and efficient. Evaluate emerging technologies and provide perspective for adoption when appropriate. Establish key performance indicators (KPIs) and metrics to measure marketing performance. Analyze campaign performance metrics and make recommendations. Develop and maintain dashboards for real-time monitoring, and generate insights to inform data-driven decision-making. Provide regular reporting to CMO and executive leadership. Streamline marketing workflows and processes to increase efficiency, reduce waste, and improve productivity. Implement best practices, and continuously evaluate and refine marketing operations to ensure optimal performance. Manage third-party contracts, vendors and the digital marketing budget. Required Qualifications
Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field 10+ years of digital marketing and website strategy including 5+ years in marketing operations Advanced knowledge of marketing platforms including website CMS and social media channels Extensive experience managing website replatform and redesign projects Proficient user of Salesforce, ZoomInfo and GA4 Experienced in marketing automation, HubSpot is a plus Strong skills in analyzing data, reporting metrics and communicating key results Experience managing project management software Team player, willing to work collaboratively and cross functionally Record of building and managing a small team Excellent organizational skills and attention to detail Excellent time management skills with a proven ability to meet deadlines Strong analytical and problem-solving skills Excellent communication skills, both written and verbal Thrives in a fast-paced environment Preferred Qualifications
Experience with BI tools (Tableau, Power BI) and data visualization a plus.
#LI-Onsite
For our US employees, we offer 100% employer-paid medical coverage, flexible PTO (because we know how important work-life balance is), and competitive 401k and employee stock purchase plans to invest in your future. You'll fit right in if you:
Do the hard work and go out of your way to deliver excellence Own outcomes and learn from your mistakes Are a collaborative and supportive team player; win or lose you lift others up Value authenticity, other's perspectives, and diversity in the workplace Have a passion for smart tech and the real estate industry
Privacy Policy
Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is the leading provider of smart home and property operations solutions for the rental housing industry.
We're doing big things in the proptech world! SmartRent has been recognized as a winner of HousingWire's Tech100 Real Estate awards in 2021, 2022, and 2023 for the most innovative tech company serving the mortgage and real estate industries; named on Deloitte's 2023 Technology Fast 500™ list of fastest-growing companies -and we're just getting started.
Job Description
As Director, Digital Marketing you will report to the CMO and manage a small team leading the department's website strategy, marketing automation, SEO/SEM, department operations and reporting. As the head of website strategy, you will be responsible for developing and executing a comprehensive web marketing strategy to create, engage and convert traffic to smartrent.com, including a replatform of the website in 2025. As the head of marketing operations, you will ensure the smooth functioning and consistent optimization of the marketing function, following the user journey from lead acquisition to maturity. You will collaborate with stakeholders throughout the organization to determine how marketing's technology platforms can add value, create efficiencies and drive revenue. This position requires a combination of leadership, strategic thinking, and technical expertise to drive marketing excellence within the organization.
Responsibilities
Website Strategy Oversee the website and ensure it is a compelling sales and marketing tool for the organization. Optimize website content for SEO best practices and keyword optimization to improve website visibility and performance. Redesign and replatform the website in 2025. Marketing Automation
Manage marketing automation, develop KPIs, conduct A/B testing, report on results and make recommendations to optimize email marketing performance. Collaborate with growth marketing to develop, implement, and manage campaigns that promote the SmartRent brand, drive website traffic and acquire new leads. Marketing Operations
Evaluate and ensure digital marketing tech stack is effective and efficient. Evaluate emerging technologies and provide perspective for adoption when appropriate. Establish key performance indicators (KPIs) and metrics to measure marketing performance. Analyze campaign performance metrics and make recommendations. Develop and maintain dashboards for real-time monitoring, and generate insights to inform data-driven decision-making. Provide regular reporting to CMO and executive leadership. Streamline marketing workflows and processes to increase efficiency, reduce waste, and improve productivity. Implement best practices, and continuously evaluate and refine marketing operations to ensure optimal performance. Manage third-party contracts, vendors and the digital marketing budget. Required Qualifications
Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field 10+ years of digital marketing and website strategy including 5+ years in marketing operations Advanced knowledge of marketing platforms including website CMS and social media channels Extensive experience managing website replatform and redesign projects Proficient user of Salesforce, ZoomInfo and GA4 Experienced in marketing automation, HubSpot is a plus Strong skills in analyzing data, reporting metrics and communicating key results Experience managing project management software Team player, willing to work collaboratively and cross functionally Record of building and managing a small team Excellent organizational skills and attention to detail Excellent time management skills with a proven ability to meet deadlines Strong analytical and problem-solving skills Excellent communication skills, both written and verbal Thrives in a fast-paced environment Preferred Qualifications
Experience with BI tools (Tableau, Power BI) and data visualization a plus.
#LI-Onsite
For our US employees, we offer 100% employer-paid medical coverage, flexible PTO (because we know how important work-life balance is), and competitive 401k and employee stock purchase plans to invest in your future. You'll fit right in if you:
Do the hard work and go out of your way to deliver excellence Own outcomes and learn from your mistakes Are a collaborative and supportive team player; win or lose you lift others up Value authenticity, other's perspectives, and diversity in the workplace Have a passion for smart tech and the real estate industry
Privacy Policy