Walmart
Senior Manager, Product Marketing - Cross Product (WMC)
Walmart, Lakewood, New Jersey, us, 08701
Position Summary:
Is this your next job Read the full description below to find out, and do not hesitate to make an application. As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Manager, Product Marketing who will join a team of talented PMMs and contribute to enablement of cross-product strategy for the entire PMM team. You will work on a growing suite of advertising products focusing on cross-product adoption strategies and delivering cross-product solutions including cross-product narrative, playbooks, case studies and communications. The ideal candidate for this role will be a revenue-motivated individual who can establish product strategies that solve market needs and has a demonstrated track record of launching category-defining solutions. Experience working on omni-product capabilities and an understanding of the AdTech ecosystem is preferred. You’ll make an impact by: Developing deep cross-channel positioning and capabilities in coordination with key clients and sales teams. Identifying market opportunities, building data-driven product marketing strategy, and developing a business case working closely with product teams and sales. Collaborating with product teams to define product priorities. Delivering go-to-market strategy that drives product adoption and revenue growth. Developing product positioning and messaging that differentiates our product suite. Managing planning and execution of new product launches. Rolling out cross-product narrative, playbooks, case studies, newsletters and webinars. Leading sales enablement efforts, partnering closely with marketing and training teams. Driving adoption of products and ensuring best practices. Providing thought leadership on market and competitive trends. You’ll sweep us off our feet if… You like digging into data and doing some analysis. You’re customer-centric in spirit and in execution. You’re a product storyteller. You’re comfortable influencing others, collaborating, and getting buy-in from leadership. You have a sense of humor. You have deep domain knowledge in Digital Advertising. Manager's Preferred Qualifications: 4+ years of experience in product marketing and 8+ years of experience in Online Advertising Industry. A solid understanding of advertising technologies. Proven ability to form relationships and build cross functional teams. Embrace working in a fast paced continually evolving environment. Exceptional communication skills in both writing and presentation. Analytical and data-driven. Structured and a strategic thinker. Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook). At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Minimum Qualifications: Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications: Masters: Business Administration Primary Location: 221 River St, Hoboken, NJ 07030, United States of America
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Is this your next job Read the full description below to find out, and do not hesitate to make an application. As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Manager, Product Marketing who will join a team of talented PMMs and contribute to enablement of cross-product strategy for the entire PMM team. You will work on a growing suite of advertising products focusing on cross-product adoption strategies and delivering cross-product solutions including cross-product narrative, playbooks, case studies and communications. The ideal candidate for this role will be a revenue-motivated individual who can establish product strategies that solve market needs and has a demonstrated track record of launching category-defining solutions. Experience working on omni-product capabilities and an understanding of the AdTech ecosystem is preferred. You’ll make an impact by: Developing deep cross-channel positioning and capabilities in coordination with key clients and sales teams. Identifying market opportunities, building data-driven product marketing strategy, and developing a business case working closely with product teams and sales. Collaborating with product teams to define product priorities. Delivering go-to-market strategy that drives product adoption and revenue growth. Developing product positioning and messaging that differentiates our product suite. Managing planning and execution of new product launches. Rolling out cross-product narrative, playbooks, case studies, newsletters and webinars. Leading sales enablement efforts, partnering closely with marketing and training teams. Driving adoption of products and ensuring best practices. Providing thought leadership on market and competitive trends. You’ll sweep us off our feet if… You like digging into data and doing some analysis. You’re customer-centric in spirit and in execution. You’re a product storyteller. You’re comfortable influencing others, collaborating, and getting buy-in from leadership. You have a sense of humor. You have deep domain knowledge in Digital Advertising. Manager's Preferred Qualifications: 4+ years of experience in product marketing and 8+ years of experience in Online Advertising Industry. A solid understanding of advertising technologies. Proven ability to form relationships and build cross functional teams. Embrace working in a fast paced continually evolving environment. Exceptional communication skills in both writing and presentation. Analytical and data-driven. Structured and a strategic thinker. Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook). At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Minimum Qualifications: Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications: Masters: Business Administration Primary Location: 221 River St, Hoboken, NJ 07030, United States of America
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