Corcept Therapeutics
Director, Oncology HCP Marketing
Corcept Therapeutics, Redwood City, California, United States, 94061
The HCP Marketing Director will support strategy development and lead tactical execution focused on a new product launch in ovarian cancer. This role will report to the Senior Director of Oncology Marketing and requires expertise in both personal and digital / non-personal promotions, as well as a deep understanding of the oncology market. The HCP Marketing Director will also be responsible for supporting market research in collaboration with the Commercial Data & Analytics team, to drive insights that shape marketing strategy and support the commercial success of Corcept’s oncology products. This position will work closely with cross-functional teams, including Medical Affairs, Sales, Market Access, Legal, Regulatory and Compliance.
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. Responsibilities: Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholders Support early brand development including brand identity, product positioning, value proposition, core claims, and messaging Lead HCP content development across DSE and brand materials – including core visual aid, websites, presentations, testimonial videos, case studies, etc. – ensuring alignment with all legal, regulatory and compliance guidelines (e.g., PRC submissions and approvals), and management across personal and digital channels Collaborate closely with cross-functional stakeholders including Sales, Commercial Data & Analytics, Medical Affairs, Market Access, Legal, Regulatory and Compliance teams to ensure marketing initiatives align with Commercial objectives and brand strategy Define research objectives, priorities, and develop stimuli in collaboration with the Commercial Data & Analytics team in market research, to gain insights into the oncology market, oncologist behaviors, treatment trends and competitive landscape, leveraging insights in strategic marketing initiatives Build relationships with key oncology stakeholders in collaboration with the Thought Leader Engagement team, including oncologists, oncology nurses, and professional organizations, to enhance engagement efforts Develop and track key performance indicators (KPIs) for HCP engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness Partner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives, ensuring materials meet sales needs for HCP engagement Coordinate with the Promotional Review Committee (PRC), ensuring timely review and approval of HCP promotional and educational materials within legal, regulatory and compliance standards Develop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendations Oversee relationships with agency partners, support Marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary Preferred Skills, Qualifications and Technical Proficiencies: Strong knowledge of oncology market dynamics and a deep understanding of academic and community oncology educational needs Strong product launch experience, with oncology launch experience preferred Ability to work effectively in a dynamic, fast-paced, startup environment, managing multiple priorities simultaneously Exceptional communication and leadership skills, with the ability to influence stakeholders across various levels of the organization Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Ability to travel up to 25-30% of the time Experience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionals Preferred Education and Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Advanced degree (MBA, MPH, PhD) is a plus 12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in the field of oncology Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in healthcare marketing, including the Promotional Review Committee (PRC) approval process The pay range that the Company reasonably expects to pay for this position is $211,400 - $248,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education. #LI-Remote Applicants must be currently authorized to work in the United States on a full-time basis.
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. Responsibilities: Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholders Support early brand development including brand identity, product positioning, value proposition, core claims, and messaging Lead HCP content development across DSE and brand materials – including core visual aid, websites, presentations, testimonial videos, case studies, etc. – ensuring alignment with all legal, regulatory and compliance guidelines (e.g., PRC submissions and approvals), and management across personal and digital channels Collaborate closely with cross-functional stakeholders including Sales, Commercial Data & Analytics, Medical Affairs, Market Access, Legal, Regulatory and Compliance teams to ensure marketing initiatives align with Commercial objectives and brand strategy Define research objectives, priorities, and develop stimuli in collaboration with the Commercial Data & Analytics team in market research, to gain insights into the oncology market, oncologist behaviors, treatment trends and competitive landscape, leveraging insights in strategic marketing initiatives Build relationships with key oncology stakeholders in collaboration with the Thought Leader Engagement team, including oncologists, oncology nurses, and professional organizations, to enhance engagement efforts Develop and track key performance indicators (KPIs) for HCP engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness Partner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives, ensuring materials meet sales needs for HCP engagement Coordinate with the Promotional Review Committee (PRC), ensuring timely review and approval of HCP promotional and educational materials within legal, regulatory and compliance standards Develop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendations Oversee relationships with agency partners, support Marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary Preferred Skills, Qualifications and Technical Proficiencies: Strong knowledge of oncology market dynamics and a deep understanding of academic and community oncology educational needs Strong product launch experience, with oncology launch experience preferred Ability to work effectively in a dynamic, fast-paced, startup environment, managing multiple priorities simultaneously Exceptional communication and leadership skills, with the ability to influence stakeholders across various levels of the organization Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Ability to travel up to 25-30% of the time Experience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionals Preferred Education and Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Advanced degree (MBA, MPH, PhD) is a plus 12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in the field of oncology Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in healthcare marketing, including the Promotional Review Committee (PRC) approval process The pay range that the Company reasonably expects to pay for this position is $211,400 - $248,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education. #LI-Remote Applicants must be currently authorized to work in the United States on a full-time basis.
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