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Rutgers University

Assistant Director for Digital Marketing

Rutgers University, New Brunswick, New Jersey, us, 08933


Please make an application promptly if you are a good match for this role due to high levels of interest. Position Details Recruitment/Posting Title:

Assistant Director for Digital Marketing

Job Category:

Staff & Executive - Administrative & Support

Department:

Div of Continuing Studies, VP-Level 4

Overview:

Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey’s preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.

For two consecutive years, Rutgers is ranked on Forbes’ list of America’s Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication’s 2023 list. Rutgers’ commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation’s military veterans, and ensuring accessibility and accommodation for individuals with disabilities.

Posting Summary:

Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS).

Among the key duties of the position are the following:

Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.

Supervises staff on marketing initiatives.

Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.

Position Status:

Full Time

Hours Per Week:

37.50

Daily Work Shift:

Day

FLSA:

Exempt

Grade:

07

Position Salary:

Annual Minimum Salary:

91297.00

Annual Mid Range Salary:

115559.00

Annual Maximum Salary:

139821.00

Union Description:

Admin Assembly (MPSC)

Payroll Designation:

PeopleSoft

Benefits:

Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to

http://uhr.rutgers.edu/benefits/benefits-overview .

Terms of Appointment:

Staff - 12 month

Position Pension Eligibility:

ABP

Qualifications Minimum Education and Experience:

Bachelor’s degree in a related field.

Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.

Required Knowledge, Skills, and Abilities:

Preferred Qualifications:

Seven (7) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.

Expertise in creating, editing and deploying multi-media marketing projects.

Certifications in current digital marketing skill areas.

Physical Demands and Work Environment:

Must be able to lift and carry up to 40 pounds.

Posting Details Posting Number:

24ST2637

Posting Open Date:

11/12/2024

Regional Campus:

Rutgers University-New Brunswick

Home Location Campus:

Cook (RU-New Brunswick)

City:

New Brunswick

State:

NJ

Pre-employment Screenings:

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements:

Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption.

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