Allied Services Integrated Health System
Marketing Coordinator (FT, Days)
Allied Services Integrated Health System, Clarks Summit, Pennsylvania, United States, 18411
Description
GENERAL SUMMARY:
Reporting directly to the Vice President, Strategic Partnerships, the marketing coordinator is responsible for supporting the development and execution of marketing strategies that promote our services, engage patients and the community, and elevate the organization's brand. This individual will play a key role in implementing marketing campaigns, organizing events, creating content, and tracking performance metrics to ensure effective outreach and communication across various channels.
The Marketing Coordinator will also develop all marketing elements for external publicity, social media, careers, etc. Coordinate and develop feature stories and social content; responsible for all print material, online content and updates as needed to support Allied Services programs, services and departmental requests.
Assigned duties are implemented in a manner appropriate to the age-specific needs of the individuals served. Type of supervision exercised: none. Jobs reporting to this position: none.
EDUCATION:
Bachelor's degree in Communications, Marketing, English or a related field required.
EXPERIENCE:
Three (3) to Five (5) years marketing experience required.
SPECIAL EMPLOYMENT REQUIREMENTS:
Experience in health care or nonprofit marketing preferred.
Familiarity with patient privacy requirements required.
Knowledge of paid advertising platforms (Google Ads, Facebook Ads)
Excellent interpersonal, presentation and communication skills
Ability to handle multiple tasks at one time and ability to prioritize tasks.
Ability to function in a team-oriented environment, yet also work independently.
Valid PA driver's license required for travel to meetings.
PHYSICAL DEMANDS:
Sedentary Work: duties require exerting up to 10 lbs. of force occasionally (approx 10-33% of shift) and/or a negligible amount of force frequently (approx 33-66% of the time) to lift, carry, push, pull, or otherwise move articles such as files.
Involves sitting most of the time but may involve walking or standing for brief periods of time.
Ability to transport self throughout the facility is required.
ACCIDENT OR HEALTH HAZARDS:
No accident or health hazards inherent in position.
WORKING CONDITIONS:
Works in a well-lit office environment
CHARACTERISTIC DUTIES & RESPONSIBILITIES OF JOB:
E = Essential Element NE = Nonessential Element
Campaign Coordination and Execution (E) Assist in planning, executing, and monitoring marketing campaigns to drive patient acquisition, retention, and community awareness. Coordinate digital and traditional marketing initiatives, including email marketing, social media, print, and outdoor advertising. Support the creation of compelling marketing collateral, such as brochures, flyers, advertisements, and videos. Collaborate with internal teams, including clinical departments, patient services, and IT, to ensure timely and accurate delivery of marketing materials and messages. Social Media & Digital Marketing (E)
Manage and monitor social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms. Implement strategies to grow followers and increase engagement with patients and community members. Assist in maintaining the organization's website, ensuring content is up to date Content Creation & Management (E)
Develop and manage content for various channels, including the health care system's website, social media platforms, blogs, and newsletters. Ensure content aligns with the organization's voice, brand guidelines, and healthcare regulations (HIPAA, etc.). Work closely with subject matter experts to create educational and promotional content related to health services and community health initiatives. Market Research & Reporting (E)
Assist with gathering data and conducting market research to understand patient needs, industry trends, and competitor activities. Analyze and report on the performance of marketing campaigns, providing insights and recommendations for future initiatives. Track and measure key performance indicators (KPIs) related to digital marketing, patient engagement, and campaign effectiveness. Brand and Communication Support (E)
Ensure consistent brand messaging and visual identity across all marketing materials and channels. Collaborate with internal teams to maintain the organization's reputation and enhance its public image. Support internal communication efforts to keep employees informed of marketing initiatives and new service offerings. Organizational Responsibilities
Employee demonstrates "team player" behavior (offers help and support, welcomes changes). Consistently strives to maintain a harmonious relationship and positive attitude within Allied Services. Demonstrates responsibility through responsiveness to others and follows up on matters requiring additional attention. Contacts appropriate personnel as required. Addresses patients, visitors, and co-workers in a pleasant and respectful manner. Displays courtesy. Provides direction to patients, families, and visitors, as necessary. Employee shows respect for, and empathizes with, all customers and protects customer confidentiality. Consistently on time and ready to work at start of shift. Does not abuse or take advantage of sick time or personal days. Always provides proper notification to supervisor and advance notice of absence or tardiness. Demonstrates ability to make logical decisions and seek assistance if necessary. Utilizes time in an efficient manner, completing duties timely and safely. Demonstrates a willingness to help when needed for additional tasks. Employee makes a great first impression by making people feel welcome and using good telephone skills. Employee listens, anticipates and resolves customer issues. Employee takes pride in, stays informed of and involved in, the Allied Health Care System. Employee uses appropriate verbal and non-verbal communication with all customers. Maintains a professional appearance at all times. Observes dress code and wears identification badge while working. Demonstrates a concern for cleanliness of self and work area. Demonstrates initiative for personal growth by attending mandatory in-services and/or continuing education classes. Provides knowledge of mission statement. Demonstrates knowledge of Code of Ethics. Ensures all levels of confidentiality are maintained. Reviews Human Resources and Departmental Policy and Procedure Manual. Resolves conflict constructively. Possesses the understanding of Corporate Compliance and Code of Conduct policies/procedures. Successfully completes annual safety training and is competent in safety policies/procedures. Participates in job-related risk reduction strategies and general safety processes. Monitors environment for potential risks to patient, visitor and staff safety. Assists in reporting, investigating and documenting variances. Supports divisional safety plan. Employee is aware of his/her positions' impact and importance in meeting organizational goals and objectives.
GENERAL SUMMARY:
Reporting directly to the Vice President, Strategic Partnerships, the marketing coordinator is responsible for supporting the development and execution of marketing strategies that promote our services, engage patients and the community, and elevate the organization's brand. This individual will play a key role in implementing marketing campaigns, organizing events, creating content, and tracking performance metrics to ensure effective outreach and communication across various channels.
The Marketing Coordinator will also develop all marketing elements for external publicity, social media, careers, etc. Coordinate and develop feature stories and social content; responsible for all print material, online content and updates as needed to support Allied Services programs, services and departmental requests.
Assigned duties are implemented in a manner appropriate to the age-specific needs of the individuals served. Type of supervision exercised: none. Jobs reporting to this position: none.
EDUCATION:
Bachelor's degree in Communications, Marketing, English or a related field required.
EXPERIENCE:
Three (3) to Five (5) years marketing experience required.
SPECIAL EMPLOYMENT REQUIREMENTS:
Experience in health care or nonprofit marketing preferred.
Familiarity with patient privacy requirements required.
Knowledge of paid advertising platforms (Google Ads, Facebook Ads)
Excellent interpersonal, presentation and communication skills
Ability to handle multiple tasks at one time and ability to prioritize tasks.
Ability to function in a team-oriented environment, yet also work independently.
Valid PA driver's license required for travel to meetings.
PHYSICAL DEMANDS:
Sedentary Work: duties require exerting up to 10 lbs. of force occasionally (approx 10-33% of shift) and/or a negligible amount of force frequently (approx 33-66% of the time) to lift, carry, push, pull, or otherwise move articles such as files.
Involves sitting most of the time but may involve walking or standing for brief periods of time.
Ability to transport self throughout the facility is required.
ACCIDENT OR HEALTH HAZARDS:
No accident or health hazards inherent in position.
WORKING CONDITIONS:
Works in a well-lit office environment
CHARACTERISTIC DUTIES & RESPONSIBILITIES OF JOB:
E = Essential Element NE = Nonessential Element
Campaign Coordination and Execution (E) Assist in planning, executing, and monitoring marketing campaigns to drive patient acquisition, retention, and community awareness. Coordinate digital and traditional marketing initiatives, including email marketing, social media, print, and outdoor advertising. Support the creation of compelling marketing collateral, such as brochures, flyers, advertisements, and videos. Collaborate with internal teams, including clinical departments, patient services, and IT, to ensure timely and accurate delivery of marketing materials and messages. Social Media & Digital Marketing (E)
Manage and monitor social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms. Implement strategies to grow followers and increase engagement with patients and community members. Assist in maintaining the organization's website, ensuring content is up to date Content Creation & Management (E)
Develop and manage content for various channels, including the health care system's website, social media platforms, blogs, and newsletters. Ensure content aligns with the organization's voice, brand guidelines, and healthcare regulations (HIPAA, etc.). Work closely with subject matter experts to create educational and promotional content related to health services and community health initiatives. Market Research & Reporting (E)
Assist with gathering data and conducting market research to understand patient needs, industry trends, and competitor activities. Analyze and report on the performance of marketing campaigns, providing insights and recommendations for future initiatives. Track and measure key performance indicators (KPIs) related to digital marketing, patient engagement, and campaign effectiveness. Brand and Communication Support (E)
Ensure consistent brand messaging and visual identity across all marketing materials and channels. Collaborate with internal teams to maintain the organization's reputation and enhance its public image. Support internal communication efforts to keep employees informed of marketing initiatives and new service offerings. Organizational Responsibilities
Employee demonstrates "team player" behavior (offers help and support, welcomes changes). Consistently strives to maintain a harmonious relationship and positive attitude within Allied Services. Demonstrates responsibility through responsiveness to others and follows up on matters requiring additional attention. Contacts appropriate personnel as required. Addresses patients, visitors, and co-workers in a pleasant and respectful manner. Displays courtesy. Provides direction to patients, families, and visitors, as necessary. Employee shows respect for, and empathizes with, all customers and protects customer confidentiality. Consistently on time and ready to work at start of shift. Does not abuse or take advantage of sick time or personal days. Always provides proper notification to supervisor and advance notice of absence or tardiness. Demonstrates ability to make logical decisions and seek assistance if necessary. Utilizes time in an efficient manner, completing duties timely and safely. Demonstrates a willingness to help when needed for additional tasks. Employee makes a great first impression by making people feel welcome and using good telephone skills. Employee listens, anticipates and resolves customer issues. Employee takes pride in, stays informed of and involved in, the Allied Health Care System. Employee uses appropriate verbal and non-verbal communication with all customers. Maintains a professional appearance at all times. Observes dress code and wears identification badge while working. Demonstrates a concern for cleanliness of self and work area. Demonstrates initiative for personal growth by attending mandatory in-services and/or continuing education classes. Provides knowledge of mission statement. Demonstrates knowledge of Code of Ethics. Ensures all levels of confidentiality are maintained. Reviews Human Resources and Departmental Policy and Procedure Manual. Resolves conflict constructively. Possesses the understanding of Corporate Compliance and Code of Conduct policies/procedures. Successfully completes annual safety training and is competent in safety policies/procedures. Participates in job-related risk reduction strategies and general safety processes. Monitors environment for potential risks to patient, visitor and staff safety. Assists in reporting, investigating and documenting variances. Supports divisional safety plan. Employee is aware of his/her positions' impact and importance in meeting organizational goals and objectives.