Social Media Strategist & Community Manager

Leverage your social media strategy experience and join an iconic, 100+ year old brand where you can make a huge impact, rub elbows with ownership, enjoy an unbeatable low-cost benefits package, competitive salary, and room to grow your career. This is your chance to shape the online presence of a company deeply rooted in tradition yet eager to embrace the cutting-edge world of digital engagement. Smith Brothers Farms, a household name with over a century of delivering farm-fresh goodness, is looking for a creative Social Media Strategist & Community Manager to join the team in Kent, WA. Why you should join the Smith Brothers Farms team: * Competitive pay: Earn between $72,000 - $100,000/year to start, depending on experience. * Excellent Benefits: Low-cost health coverage for you and your family in addition to dental, vision, life insurance, 2 weeks of PTO each year, 401(k) with company match (no vesting period), discounts on Smith Brothers Farms products, and more! * Perks such as a cell phone stipend and company-provided laptop. * Exceptional Culture: Get recognized and rewarded for your expertise in a smaller tight-knit team environment where people truly enjoy working with one another. * Desirable schedule: Enjoy a daytime M-F schedule. * Take ownership and make a real impact: Smith Brothers Farms will trust your social media expertise as you take ownership of the brand's social media presence. You will play a direct role in shaping the future of the brand. * Great reputation & Iconic brand! You've probably enjoyed Smith Brothers Farms dairy products. Enjoy working for a company that prides themselves on their people and their product. * Opportunity to advance: Smith Brothers Farms are always looking for key players to move into higher level roles! Qualifications: * 5+ years of experience in social media strategy or community management * Proven track record of growing and engaging online communities on Facebook and Instagram * Experience in influencer partnership management * Deep understanding of social media platforms and their distinct audiences * Excellent writing, grammar, and verbal communication skills * Demonstrated ability to build and maintain professional relationships * Experience with social media management and analytics tools Preferred qualifications: * Experience with YouTube, Reddit, Twitter, or TikTok community management * Background in content creation (photography, video, graphic design) * Experience with social media advertising and paid promotion * Knowledge of social media compliance and disclosure requirements Essential duties/responsibilities: Social Media Strategy & Platform Management * Lead our social media presence, with primary focus on Facebook and Instagram * Contribute to evaluation and expansion strategy for YouTube, Reddit, Twitter, and TikTok * Create platform-specific content strategies that leverage each channel's unique features and audience behaviors * Stay ahead of platform updates, new features, and emerging opportunities Community Management & Engagement * Develop and execute a comprehensive social media engagement strategy across all platforms * Foster meaningful interactions with followers through timely responses, comments, and proactive outreach * Monitor brand mentions, hashtags, and relevant conversations to identify engagement opportunities * Create and maintain a consistent brand voice across all social media interactions * Build relationships with complementary brands and industry peers through strategic engagement Influencer & Partnership Management * Identify and evaluate potential influencer partnerships aligned with our brand values * Develop and manage influencer collaboration programs, from outreach to execution * Track and analyze the performance of influencer partnerships * Maintain a database of influencer relationships and campaign outcomes * Negotiate partnership terms and manage partnership budgets Content Strategy & Creation * Encourage and curate user-generated content through campaigns and community initiatives * Make platform recommendations and execute platform-specific content strategies * Develop publishing calendars that balance promotional content with community engagement * Schedule and sequence posts to social channels * Adapt content strategy based on performance metrics and community feedback * Collaborate with internal creators to produce and curate content assets and ensure content alignment across all channels Analytics & Reporting * Track and analyze community growth, engagement metrics, and partnership performance across all platforms * Provide regular reports on community health and campaign effectiveness * Identify trends and opportunities for community growth and engagement * Make data-driven recommendations for strategy optimization All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.