Integrated Marketing Manager

Integrated Marketing Manager Location PA, Malvern Department Marketing Employment Type Full Time Have you ever used the self-checkout? Played the slots at an Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI). We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software. Headquartered in Malvern, PA, CPI is supported by: >2,300 global employees, 7 manufacturing sites, 12 corporate offices and 43 service branches. WHAT YOU’LL BE DOING: The Integrated Marketing Manager is a hands-on role responsible for coordinating and executing marketing efforts across multiple channels to deliver a cohesive and impactful brand experience for our Convenience Services vertical consisting of self-service retail solutions, including vending machines, their payment systems, and the software solutions that power them. This individual will work closely with cross-functional teams to align marketing communications, digital campaigns, and trade show strategies with business objectives. By integrating traditional and digital marketing initiatives, this role ensures consistent messaging and maximized impact across all touchpoints. WHO WE’RE LOOKING FOR Key Responsibilities: Integrated Marketing Strategy: Develop and execute integrated marketing plans that align with CPI’s product roadmaps, go-to-market strategies, and business objectives. Collaborate with product management and global sales teams to ensure consistent messaging and effective positioning of CPI’s products across all channels. Coordinate marketing initiatives across digital platforms, trade shows, and traditional media to create a unified customer experience. Marketing Communications (MarCom): Plan, coordinate, and execute CPI’s presence at industry trade shows and events, including booth design, logistics, and the use of marketing collateral like brochures, presentations, and product datasheets. Develop high-quality marketing materials, ensuring brand consistency across all communications. Partner with external vendors and agencies to create compelling assets that enhance CPI’s brand and market presence. Digital Marketing: Plan and execute data-driven digital marketing campaigns, including SEO, SEM, email marketing, and paid social media, while creating and managing content for blogs, social media, and newsletters. Optimize CPI’s website for usability, searchability, and engagement, ensuring it serves as an effective tool for lead generation and brand promotion. Analyze digital marketing performance metrics, providing insights and recommendations to improve campaign effectiveness and ROI. WHO WE’RE LOOKING FOR Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of experience in integrated marketing, marketing communications, and digital marketing, or a similar role. Proven success in planning and executing multi-channel marketing campaigns that drive results. Strong project management skills, with the ability to coordinate multiple initiatives across teams and channels. Expertise in trade show planning and execution, including vendor management and logistics coordination. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRM systems, email marketing platforms). Strong writing, editing, and storytelling skills, with a focus on customer-centric messaging. Pragmatic Marketer Certification is a plus Key Competencies: Ability to independently coordinate and implement marketing efforts across multiple channels. Proven ability to work cross-functionally and align diverse teams without direct authority. Innovative mindset to develop campaigns that capture attention and drive engagement. Data-driven approach to evaluating campaign performance and optimizing for ROI. Commitment to accuracy and quality in all marketing materials and communications. WHAT WE’RE OFFERING Flexible work environments Defined career growth plans with opportunities to go outside of your “comfort zone” “Team Building activities that support innovation” Generous paid time off, including sick and holiday Medical, dental, & vision insurance 401K with Company contribution Flexible spending accounts Life insurance and disability benefits Discounts for childcare Tuition assistance Community involvement and volunteering events Opportunities to travel and work at our global sites Sound interesting? Come see why we are OneCPI! CPI is part of Crane NXT Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and employeed software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com. Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. #LI-TH1 #CPI #LI-Hybrid