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Confidential

Vice President of Marketing & Enrollment

Confidential, Erie, PA, United States

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Vice President of Marketing & Enrollment

About the Company

Prestigious Catholic higher education institution committed to excellence in teaching, scholarship & service

Industry
Higher Education

Type
Educational Institution

Founded
1925

Employees
1001-5000

Categories

  • Education
  • Gannon University
  • Art
  • College Recruiting
  • E-Learning
  • Education
  • Universities

Specialties

  • morosky school of health professions & sciences
  • college of engineering and business
  • college of humanities
  • education and social sciences
  • yellow ribbon program for veterans
  • graduate school
  • and non-traditional (adult) undergraduate programs

About the Role

The Company is seeking a Vice President of Marketing and Enrollment to lead the development and implementation of comprehensive strategies in this critical area. The successful candidate will be responsible for overseeing a large division of professionals, including those in undergraduate and graduate admissions, global student admissions, financial aid, and marketing and communications. This role demands a strategic leader with a proven track record in recruitment and enrollment growth, adept at creating and executing effective marketing and enrollment plans. The Vice President will also be a key advocate for retention and persistence efforts, ensuring the division operates in a fiscally sound manner and meets the institution's strategic enrollment goals. Applicants for the Vice President of Marketing and Enrollment position at the company should have a bachelor's degree and a minimum of ten years' experience in enrollment management, admissions, and marketing, with a preference for an advanced degree. The role requires a candidate with a clear vision of best practices in the field, a history of success in diverse enrollment growth, and the ability to lead change with a focus on collaboration and servant leadership. Essential skills include the development of effective pricing and financial aid models, the ability to work with multicultural populations, and excellent interpersonal and communication skills. The Vice President will also be expected to be a creative and innovative partner, capable of educating stakeholders on evolving trends in enrollment management and marketing.

Hiring Manager Title
President

Travel Percent
Less than 10%

Functions

  • Marketing
  • Education/Academic Administration