Warner Music

Director/Sr.Director, Digital Marketing Global Trends & Campaigns

Warner Music, New York, NY, United States

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director/Sr.Director, Digital Marketing Global Trends & Campaigns

A little bit about our team:

East West Records is a connector across WMG's global ecosystem, working closely with central marketing departments, international repertoire owners, and Global Commercial Services’ Digital Account managers, among others. EWR facilitates the U.S. release of both new and established artists signed to Warner Music affiliates around the globe without a U.S. label home. EWR is responsible for global repertoire optimization, partnering on production and scheduling updates, fiscal analysis of revenue results, artist development via U.S. marketing opportunities, and artist advocacy across Warner Music's global affiliate network.

Your role:

If you love global music, maintaining a vast schedule of releases from over 40 countries, scrupulously planning for day-and-date release with the rest of the world, helping artists be best positioned for success upon release, and working with cutting-edge financial and digital strategies on behalf of Warner Music and its global family of artists, this is the role for you. Across various functions, you’ll contribute to developing international artists in the U.S. market, crossing borders and expanding their audience. It offers the opportunity to learn about a unique niche of the global music business that Warner excels in, in a fluid, ever-evolving environment.

Here you’ll get to:

Oversee budget & coordinate spends as needed with central Global Marketing teams
Liaise with Repertoire Ownersand Artist teams for marketing rollout
Develop pitches and presentations to secure media coverage, partnerships, and other opportunities for artists.
Work with WMG Business Development & Digital Strategy leads to stay current on industry developments, competitors, and innovations within the social media space
Coordinate spends as needed with central Global Marketing teams
Monitor and report on trends crossing borders
Monitor chart trends, streaming stats, and other OKRs to develop artists globally, with and without a budget
Develop and implement long-term marketing strategies aligned with the company's overall goals and objectives.
Establish strategies around cultural events, holidays, and diaspora communities
Develop Creative Assets & Creator Campaigns as needed
Track and analyze marketing performance metrics to measure the success of campaigns and identify areas for improvement by coordinate digital spends
Oversee the planning, execution, and measurement of marketing campaigns across all channels, including digital and social media

About you:

Bachelor's degree preferred
At least 5-8 years of relevant experience in the music industry
Expertise with large files of metadata
Interest in the Warner Music catalog
Interest in global music
Strong understanding of digital and streaming music platforms as well as ad-supported models
Proficiency with data/analytics tools
Able to adapt/enhance personal skills/expertise as business needs evolve
Be adaptable and a quick learner who thrives in a rapidly changing environment
Be highly organized with strong attention to detail and follow-up
Work well in a fast-paced evolving work environment requiring strong multitasking skills, excellent time management, with ability to prioritize within the workload and meet deadlines
Have strong communications skills (written and verbal)

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Hybrid and #LI-Onsite

Effective October 1st, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$100,000 to $120,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Links to relevant documents:

2024 Benefits At A Glance final.pdf (https://drive.google.com/file/d/1iDUK7pn8UIebgvJ-xdllWYmp80hM-tWR/view?usp=drive_link)

EVerify Participation Poster.pdf

Right To Work .pdf (https://drive.google.com/file/d/12fEWwEKZJq8LVxShoBKFAx6oGt9UQhQH/view?usp=sharing)