Sales/Marketing Director

PRIMARY DUTY

Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.

ESSENTIAL JOB FUNCTIONS include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develops and manages the resident census growth plans
  
  • Researches and analyzes local competition on an on-going basis
  • Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs
• Works with local community agencies to generate a positive facility image and encourage referral activities
  
  • Develops strategies to maximize potential referral sources, including, but not limited to, hospitals, physicians, insurers and other health care agencies
  • Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts
  • Plans and implements facility promotional and advertising events and activities
  • Assists in the development of facility materials, including brochures, press releases and advertisements
  • Acts as a representative of the facility at networking and promotional events and/or activities
• Forecasts, implements and monitors sales and marketing plans and budget under the direct supervision of the Administrator
• Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements
• Monitors and evaluates customer satisfaction
• Conducts facility tours as necessary
• Participates in Admissions activities, as necessary
  • Conducts admission screening of potential residents, determining level of care, services requires, equipment need and insurance coverage
  • Maintains updated bed availability and facility services information
  • Processes and ensures appropriate admission papers and signatures are obtained from residents or responsible parties prior to admission
  • Works closely with nursing staff, residents and family members to coordinate new resident admissions
• Reports any issues or problems that may arise to the Administrator
• Complies with state, federal, and all other applicable health care and safety standards
• Assists families and other visitors as needed
• Attends/completes required in-services and other required meetings
• Performs weekend manager duties as required
• Performs other duties as directed

EDUCATION and Experience an equivalent combination of education, training and experience will be considered.

• Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
• Experience working in a long-term care setting is preferred
• Must maintain a valid drivers' license in the applicable state

SUPERVISORY REQUIREMENTS of this position are generally as follows:

• Oversees the activities of the Activities Department; directly supervises Activity Aides as necessary
• Carries out supervisory responsibilities, including, but not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; and terminating employees

KNOWLEDGE, SKILLS and ABILITIES which may be representative but not all inclusive of those commonly associated with this position.

• Language Ability - Ability to read and interpret documents. Ability to write complex reports and correspondence
  • Written Communication - Writes clearly and informatively; able to read and interpret written information
  • Verbal Communication - Talks to others to convey information effectively
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Math Ability - Knowledge of arithmetic and algebra, and their applications
• Reasoning Ability - Ability to apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with problems involving complex variables
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Administration and Management - Knowledge of business and management principles involved in resource allocation, leadership technique and coordination of people and resources
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
• Problem Solving - Identifies and resolves problems in a timely manner
• Interpersonal - Focuses on solving conflict, not blaming; maintains confidentiality
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Persuasion - Persuading others to change their minds or behavior
• Delegation - Sets expectations and monitors delegated activities
• Quality Management - Demonstrates accuracy and thoroughness
• Organizational Support - Follows policies and procedures; completes tasks correctly and on time
• Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events
• Planning/Organizing - Prioritizes and plans work activities; advises for additional resources
• Attendance/Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time
• Dependability - Commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan
• Professionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions

COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB which may be representative but not all inclusive of those commonly associated with this position.

• Desktop/Notebook computers
• MS Office (Word, Excel, PowerPoint, etc.)

WORK ENVIRONMENT environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• The employee may be exposed to bodily fluids and odors, dust or fumes
• The noise level in the work environment is usually moderate

PHYSICAL ABILITIES commonly associated with the performance of the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to talk or hear, stand, walk, sit, stoop, kneel or crouch, use hands to grasp, manipulate or feel objects and reach with hands and arms. The employee is occasionally required to taste or smell
• The employee must regularly lift and/or move up to 15 pounds
• Specific vision abilities required by this job include close vision, distance vision, color discrimination, peripheral vision, depth perception, and the ability to adjust focus