Search Engine Optimization (SEO) Specialist Job at Temple University in Philadel

Temple University's Strategic Marketing and Communications Department is searching for an SEO Specialist!

Become a part of the Temple family, and you will have access to the following:

* Full medical, dental, and vision coverage

* Paid time off

* 11 Paid Holidays (including the day after Thanksgiving & winter break)

* Eligible employees and their dependents can earn an undergraduate or graduate degree TUITION FREE

* A generous retirement plan and so much more!

Salary Grade: T26

Learn more about the "T" salary structure: https://careers.temple.edu/sites/careers/files/documents/T_Salary_Structure.pdf

Job Summary

The SEO specialist is responsible for using analytics and insights to develop and optimize digital content with the goal of increasing website visibility ranking in search engines and driving more organic traffic. As a member of Strategic Marketing and Communications and the university's Web Collaboration Center, the candidate will develop and execute SEO strategy for content that elevates the Temple's reputation and drives enrollment. In collaboration with colleagues including writers, user experience researchers, and web developers, the SEO specialist will develop and inform content that is user-oriented, valuable, usable, sharable, findable and measurable. The ideal candidate will have a strong understanding of SEO principles and excellent analytical, writing and communication skills. Performs other duties as assigned.

Required Education and Experience

Bachelor's degree and at least 4 years of directly related experience in communications, marketing, or related field. An equivalent combination of education and experience may be considered.

Required Skills and Abilities

* Proven experience in SEO content optimization and digital marketing.

* Ability to analyze data and draw actionable insights to improve performance.

* Ability to lead in a fast-paced, high-volume, collaborative team environment.

* Demonstrated experience organizing and publishing web copy in content management systems (Drupal, WordPress).

* Understanding of user needs and behaviors.

* Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

* Knowledge of ranking factors and search engine algorithms.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report

You may request a copy of the report by calling Temple University's Campus Safety Services at 215-204-7900.