IEEE
Associate Marketing Manager, Corporate Sector and Strategic Products
IEEE, Piscataway, NJ, United States
Description
Job Summary
The overall purpose of this position is to manage and implement marketing plans to help drive sales of existing and newly launched IEEE products to the corporate sector and new markets. The position's core responsibility is marketing new and existing products and coordinating all marketing activities with the Product Mgmt/Product Development team, IEEE Sales team, Creative Design, External Advertising & PR Agencies, and Internal Product Mktg teams.
This position will be a key player within a dynamic product marketing team. This position is critical to the continued growth of our sales and revenue. This position is located in the IEEE office in Piscataway, NJ and reports directly to the Senior Marketing Manager - Corporate Sector and Strategic Products.
This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).
Essential Functions: (70%)
• Develop marketing plans and strategy along with the Sr Marketing Manager Corporate Sector, manage multiple activities to help generate awareness, interest and sales leads for new products from multiple channels and support the efforts of the sales team.
• Manage a wide range of marketing projects with all internal and external teams to support existing and newly launched products. Examples of day-to-day projects include promotional copywriting, content creation, communicating with sales team and customers, selecting advertising vehicles for key markets and placement, coordination of email campaigns and PR efforts, web maintenance, event planning and development of custom proposals and sales/marketing collateral.
• Work very closely with Product Management and partners to ensure all product information is current and solicit direction from SMEs to ensure messaging is on target for all markets as products continue to evolve.
• Create and manage innovative marketing campaigns to target prospects including messaging, calls to action, necessary landing pages, etc.
• Work closely with the sales team and trainers to ensure they have sufficient marketing support and materials to support sales efforts.
• Manages communication channels to deliver relevant product news via emails, blogs, newsletters, social media, etc
• Develop, implement, track, and optimize digital marketing campaigns across all digital channels-web, SEO/SEM, PPC, email, social media, and display advertising
• Coordinate special events to promote the products.
• Manage and attend conferences and tradeshows to promote the products and gain insight into market dynamics, research and education trends and competitive activity
• Update product websites with latest product news and information.
• Ensure all collateral, messaging, and websites for the programs are aligned.
• Development and maintain baseline and custom PowerPoint presentations, sales proposals and sales/marketing collateral to assist account managers in communicating the value of the products.
This position will need to constantly monitor, review, and report on the results of such campaigns and make recommendations to improve the efficiency and effectiveness of marketing programs to increase the return on investment.
Coordinate with various marketing & PR firms, vendors and agencies, partners
Secondary responsibilities (30%)
• Performs data entry in our CRM database and develops campaign lists as needed
• Manages creative collateral or electronic and promotional vehicles as needed.
• Assists as needed for support of numerous marketing campaigns including copywriting and proofreading for development of marketing materials
• Develops proficiency with company reporting tools and business systems (Salesforce.com, Marketing Automation tools, Email marketing tools, CMS, Web Analytics, Enterprise system reports)
• Promotional website maintenance
• Ad hoc projects
Qualifications
Education
Job Summary
The overall purpose of this position is to manage and implement marketing plans to help drive sales of existing and newly launched IEEE products to the corporate sector and new markets. The position's core responsibility is marketing new and existing products and coordinating all marketing activities with the Product Mgmt/Product Development team, IEEE Sales team, Creative Design, External Advertising & PR Agencies, and Internal Product Mktg teams.
This position will be a key player within a dynamic product marketing team. This position is critical to the continued growth of our sales and revenue. This position is located in the IEEE office in Piscataway, NJ and reports directly to the Senior Marketing Manager - Corporate Sector and Strategic Products.
This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).
Essential Functions: (70%)
• Develop marketing plans and strategy along with the Sr Marketing Manager Corporate Sector, manage multiple activities to help generate awareness, interest and sales leads for new products from multiple channels and support the efforts of the sales team.
• Manage a wide range of marketing projects with all internal and external teams to support existing and newly launched products. Examples of day-to-day projects include promotional copywriting, content creation, communicating with sales team and customers, selecting advertising vehicles for key markets and placement, coordination of email campaigns and PR efforts, web maintenance, event planning and development of custom proposals and sales/marketing collateral.
• Work very closely with Product Management and partners to ensure all product information is current and solicit direction from SMEs to ensure messaging is on target for all markets as products continue to evolve.
• Create and manage innovative marketing campaigns to target prospects including messaging, calls to action, necessary landing pages, etc.
• Work closely with the sales team and trainers to ensure they have sufficient marketing support and materials to support sales efforts.
• Manages communication channels to deliver relevant product news via emails, blogs, newsletters, social media, etc
• Develop, implement, track, and optimize digital marketing campaigns across all digital channels-web, SEO/SEM, PPC, email, social media, and display advertising
• Coordinate special events to promote the products.
• Manage and attend conferences and tradeshows to promote the products and gain insight into market dynamics, research and education trends and competitive activity
• Update product websites with latest product news and information.
• Ensure all collateral, messaging, and websites for the programs are aligned.
• Development and maintain baseline and custom PowerPoint presentations, sales proposals and sales/marketing collateral to assist account managers in communicating the value of the products.
This position will need to constantly monitor, review, and report on the results of such campaigns and make recommendations to improve the efficiency and effectiveness of marketing programs to increase the return on investment.
Coordinate with various marketing & PR firms, vendors and agencies, partners
Secondary responsibilities (30%)
• Performs data entry in our CRM database and develops campaign lists as needed
• Manages creative collateral or electronic and promotional vehicles as needed.
• Assists as needed for support of numerous marketing campaigns including copywriting and proofreading for development of marketing materials
• Develops proficiency with company reporting tools and business systems (Salesforce.com, Marketing Automation tools, Email marketing tools, CMS, Web Analytics, Enterprise system reports)
• Promotional website maintenance
• Ad hoc projects
Qualifications
Education
- Bachelor's degree or equivalent experience preferably in Marketing or Technology related discipline Req
- Master's or other advanced degree technology or marketing Pref
- 4-7 years Experience in brand or product marketing, digital marketing, or demand generation preferably in B2B or industry marketing Req
- 4-7 years Demonstrated experience with email marketing campaigns and marketing automation software. Marketo marketing automation experience strongly preferred Req
- PMP Certification Pref
- Must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges. Specific technology knowledge and experience needed to produce the desired outcomes
- Good interpersonal skills required. Ability to share thoughts and ideas with marketing colleagues, product managers, sales team and customers required. Frequent contact and coordination with other groups will be critical to the success of the individual.
- Creative, detail-oriented, and capable of meeting deadlines in a fast-paced environment.
- Direct experience with email marketing campaigns and eNewsletter management with proven success.
- Excellent communication skills
- Must demonstrate strong interpersonal skills, presentation and language skills, reporting skills, and organizational discipline.
- Excellent project management skills, managing multiple projects simultaneously.
- Proven experience with vendor management
- Experience with Google Analytics is a plus.
- Proven experience and success in developing and executing marketing plans, campaigns and projects.
- Superior written and oral communications skills mandatory.
- Able to work independently as well as in a team.
- Ability to perform well under pressure.
- Ability to translate complex concepts into simple messages for a variety of audiences.
- Microsoft Office Suite: Excel, Word and PowerPoint
- Knowledge of HTML a plus