Kontoor Brands, Inc.
Ecommerce Site Marketing Intern
Kontoor Brands, Inc., Greensboro, NC, United States
Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Kontoor Brands Summer Internship Program 2025 | Program Overview
Level up your fashion-industry experience with the teams behind Wrangler® and Lee® jeans, Kontoor Brands! We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with respect to our planet to give people around the world the freedom and confidence to express themselves. Above all, our people are our business.
Purpose is in our Genes. People are our thread.
With a presence in over 60 countries and a legacy that dates back over 200 years, our massive global community is all about integrity, teamwork, performance, and entrepreneurship. We're on the hunt for inclusive, creative, and down-to-earth forward-thinkers passionate about meaningful and purposeful apparel.
Belonging starts with Influencers and Advocates. Become a Kontoor Brands Champion.
Kontoor Brands' Summer Intern Program is packed with projects, networking socials, cross-functional learning, and the chance to connect with industry trailblazers like our Executive Leadership Team. Previous interns have taken on projects as subject matter experts and social architects to engineer solutions through social media, Go-To-Market strategies, and denim designs. Participants can also take advantage of opportunities to explore interests in Social Issues, Sustainability, Community Outreach and more. Our 10-week, full-time paid internship runs from May 27th - August 1st Start your journey with us and take your career to the next level!
Program Overview:
Project Role: Ecommerce Site Marketing
The E-commerce team is seeking an online shopping enthusiast who is both analytical and creative-minded to provide recommendations to level-up the direct-to-consumer loyalty program. The project focus will be on marketing and include a thorough internal performance analysis & competitive audit to develop a proposal for future state rewards point structure, offers and site experience with the objectives to of increased member purchase frequency and engagement. This project will focus on both the strategy creation and execution of marketing tactics for loyalty. The team would like for a thorough internal performance analysis & competitive audit that identifies key elements for future loyalty enhancements. Finally, our candidate will review the digital experience and provide recommendations to increase the members purchase frequency and engagement.
Key Responsibilities:
Wrangler and Lee E-commerce loyalty program assessment and proposal for marketing optimizations based on in-depth analysis of performance & structure to-date and competitive audit of similar brand site loyalty programs. Development of cross-channel marketing strategies to increase engagement and purchase frequency.
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Our Kontoor D&I Commitment
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Kontoor Brands Summer Internship Program 2025 | Program Overview
Level up your fashion-industry experience with the teams behind Wrangler® and Lee® jeans, Kontoor Brands! We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with respect to our planet to give people around the world the freedom and confidence to express themselves. Above all, our people are our business.
Purpose is in our Genes. People are our thread.
With a presence in over 60 countries and a legacy that dates back over 200 years, our massive global community is all about integrity, teamwork, performance, and entrepreneurship. We're on the hunt for inclusive, creative, and down-to-earth forward-thinkers passionate about meaningful and purposeful apparel.
Belonging starts with Influencers and Advocates. Become a Kontoor Brands Champion.
Kontoor Brands' Summer Intern Program is packed with projects, networking socials, cross-functional learning, and the chance to connect with industry trailblazers like our Executive Leadership Team. Previous interns have taken on projects as subject matter experts and social architects to engineer solutions through social media, Go-To-Market strategies, and denim designs. Participants can also take advantage of opportunities to explore interests in Social Issues, Sustainability, Community Outreach and more. Our 10-week, full-time paid internship runs from May 27th - August 1st Start your journey with us and take your career to the next level!
Program Overview:
- 10-week term: May 27th - August 1st
- Full-time paid internship
- Local to Greensboro, NC preferred
- Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
- Eligible to work in the US without restrictions
- Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
- Exceptional at taking on challenges and using your particular set of skills to create solutions
- A self-starter, ability to work with others in a team environment, with a passion for helping others
- Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)
Project Role: Ecommerce Site Marketing
The E-commerce team is seeking an online shopping enthusiast who is both analytical and creative-minded to provide recommendations to level-up the direct-to-consumer loyalty program. The project focus will be on marketing and include a thorough internal performance analysis & competitive audit to develop a proposal for future state rewards point structure, offers and site experience with the objectives to of increased member purchase frequency and engagement. This project will focus on both the strategy creation and execution of marketing tactics for loyalty. The team would like for a thorough internal performance analysis & competitive audit that identifies key elements for future loyalty enhancements. Finally, our candidate will review the digital experience and provide recommendations to increase the members purchase frequency and engagement.
Key Responsibilities:
Wrangler and Lee E-commerce loyalty program assessment and proposal for marketing optimizations based on in-depth analysis of performance & structure to-date and competitive audit of similar brand site loyalty programs. Development of cross-channel marketing strategies to increase engagement and purchase frequency.
- Propose program points structure and benefits changes that will increase purchase frequency and program engagement.
- On-site CX recommendations for increased acquisition via enrollments and improved member experience (shopping path-to-purchase & post-purchase communication)
- Cross-channel communication touchpoint & cadence recommendations to streamline and engage members
- Proposed actions to increase purchase frequency by member cohorts including events, offers, tiers and expanded capabilities & benefits
- Passion for retail, curiosity and up-to-date on digital marketing tactics
- Pursuing a Bachelor's degree in Marketing, Business, Journalism & Communication, Apparel Studies or related field
- Completed course work
- Technical Skills (i.e. MS Office, Power BI, Tableau, SAP, etc.)
- Greensboro, North Carolina
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Our Kontoor D&I Commitment
- Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
- Ensure an equitable environment that attracts & promotes diverse workforce
- Foster inclusivity, ensuring employees feel they can bring their whole selves to work